In commemoration of World Environment Day, Nestlé and LuLu have teamed up to encourage use of reusable bags in a joint campaign running instore across 40 outlets in the United Arab Emirates and on the leading hypermarket chain’s website. The collaboration will offer 100,000 reusable grocery bags to LuLu shoppers as part of a campaign entitled “Love your planet, and say YES to re-usable bags” that aims to inspire positive changes in consumer behavior.
“We are committed to making 100% of our packaging recyclable or reusable by 2025, up from more than 85% today, and to reducing our use of virgin plastics by one-third in the same period,” said Rémy Ejel, Chairman & CEO, Nestlé Middle East and North Africa. “We are fully aware however that palpable change that comprehensively tackles plastic waste and truly impacts the planet can only happen through collective efforts– as we all have a role to play and every step counts.”
“We at Lulu are aiming to reduce plastic bags use at our stores by 20% by the end of 2021, and by 100% within the next five years,” said Ashraf Ali, Executive Director, Lulu Group International. “We believe that partnerships between manufactures and retailers are key routes towards achieving our goals, and the best way to encourage positive changes in consumer behavior.”
The reusable bags offer is open to those who purchase 20 AED worth of Nestlé products.
Nestlé is fully committed to improving packaging and reducing waste, with the Nestlé Institute of Packaging Sciences, the first of its kind in the food industry, playing an instrumental role in helping the company meet its commitment for all its packaging to be recyclable or reusable by 2025. Nestlé is also committed to helping develop plastics collection, sorting and recycling schemes across the world; with a recent local project entailing partnership with the Coalition Circle and RECAPP by Veolia in the UAE to incentivize door-door collection.
About Nestlé Middle East and North Africa (MENA):
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA Region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.