- Supporting new directive from His Highness Sheikh Mohammad Bin Rashid Al Maktoum which aims to enhance Hatta’s economic and social capabilities
- Developing a 60,000sqft community mall, which will be ready 2018.
UAE: aswaaq has announced the launch of a new aswaaq Mart in Hatta. The store is part of the new ‘Marts’ concept from the leading UAE supermarket and community malls chain. Serving the needs of the local neighborhood, the mart will provide a range of high quality produce and fresh daily essentials, including groceries, fresh fruit and vegetables, and fresh meat. With its welcoming ambiance and world-class service at the heart of the community, the new store aims to give Hatta residents more choice than ever before.
This latest addition to the aswaaq Mart portfolio has been launched by the brand in direct response to the recent development plan for Hatta launched by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai in November 2016. The development initiative aims to enhance the social and economic capabilities of Hatta, and to harness economic opportunities in the area, with a particular focus on empowering the next generation of Emirati entrepreneurs. aswaaq’s core company strategy as it expands its reach across the Emirates over the next five years is to create a tailor-made retail solution which addresses the exact needs of each community, as well as providing new and exciting opportunities for youth within the business. The aswaaq Mart franchising model, which was recently announced during the Global Franchise Market, is committed to championing entrepreneurialism by providing opportunities to start-ups and SMEs, and supporting the new businesses through the initial stages of development.
Following the opening of the aswaaq Mart, which was announced today, the brand is developing a 60,000sqft community mall, which will be ready by Q3, 2018. Dedicated to creating a unique shopping experience which serves the exact requirements of the Hatta community, aswaaq invited local residents to a gathering, ‘Al Multaqa’, which took place on December 13 to 15 on the aswaaq plot in Hatta. Residents were able to express their opinions and share their thoughts on the design and services for the new mall. By listening to residents and understanding their concerns, aswaaq will be able to develop a retail solution which addresses their needs.
“As aswaaq continues to grow, our key aim is to retain our position as an industry leader, by developing retail concepts which truly serve each neighborhood’s needs and become a heart of those communities,” says Yousuf Sharaf, CEO of aswaaq. “Both of our new developments in Hatta will bring residents even closer to the highest quality retail experience and international levels of service. We are proud to support the Dubai government’s objectives to boost the economic and social prospects of the Hatta community.”
Envisioned as a world-class retailer in the region, aswaaq is a pioneering local brand delivering a top-quality retail experience in a friendly shopping environment. aswaaq owns and operates several small- and medium-sized community malls, in addition to supermarkets and marts that sell high-quality produce, food and consumer goods.
aswaaq malls are located at the heart of large communities, with supermarkets surrounded by retail shops that meet the diverse needs of shoppers. aswaaq supermarkets also provide online services with home delivery. aswaaq’s loyalty program Wafa provides 10% cashback on monthly purchases, in addition to numerous other benefits and offers enjoyed by program members hailing from 185 nationalities.
Community service and youth entrepreneurship support are two of aswaaq’s main pillars. Nearly 30% of outlets within aswaaq community malls have been leased to members of Dubai SME. ‘Fils for Charity’, which allows customers to donate their remaining fils to charitable organisations, is among its most successful initiatives.
aswaaq is HACCP, ISO 9001:2015, ISO 14001:2015 and OHSAS 18001:2007 certified. In 2009, aswaaq won a bronze Design Lion at the Cannes Lions International Advertising Festival. In 2013, aswaaq was awarded the Dubai Quality Appreciation Certificate and ranked 12th among the Best Companies to Work For in the Middle East. For 2014, 2015 and 2016, aswaaq has been voted a Superbrand.
aswaaq currently owns and operates seven community malls and nine supermarkets located in Nad Al Hamar, Al Mizhar, Al Warqa, Al Rigga, Al Sufouh, Umm Suqeim, Al Bada, Al Barsha South, and Mirdif, There are also two aswaaq marts in Al Roda and Al Barsha I.