The sponsorship will see the two join together on and off the pitch
Raheem Sterling, a hero of both club and country has joined forces with New Balance, becoming a new global face of the brand.
From the streets of Brent to world class footballer, Raheem’s journey has inspired a generation. With the world at his feet, the England star’s ability to dominate defences and score sensational goals has captured the imagination of football fans on every continent.
The new relationship will extend far beyond the pitch though, with Raheem and New Balance set to collaborate across performance and lifestyle products. As a cultural icon and game changer throughout his career, Raheem has shown his commitment to enhancing the lives of others through his own platform and this is one of the many reasons why he chose New Balance.
Raheem Sterling on signing with New Balance:
“Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29th and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so.”
Raheem’s ability to transcend sport will also see him undertake an influential and pinnacle role across many different categories for New Balance, including lifestyle and creative design.
The three-time English Premier League winner will wear bespoke New Balance Furon v6+ boots on matchdays and fans can anticipate special and signature editions of football and lifestyle products as part of the collaboration.
Attached is the full press release with all information on the sponsorship and you can find high-res images and video in the links below
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About New Balance Football:
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game.
About New Balance:
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion.