New player enters the UAE preloved luxury fashion scene


Business of Preloved Fashion launches E-commerce platform in the UAE

Introducing Business of Preloved Fashion also known as BOPF – a preloved luxury fashion brand that has entered the UAE lifestyle sphere. The online platform connects buyers and sellers through a shared love for fashion that tells a story.

BOPF have attracted a client base who are forward thinking and who appreciate the story behind a preloved piece, not just the price point. As such, each item has been carefully selected to feature on the website, like the highly coveted Hermès 30 Gold Birkin Epsom Leather Bag. This preloved Birkin Bag in the sought-after size 30 features luxurious gold hardware accents and a stunning leather that pairs wonderfully with any outfit.

Another item to watch is the Hermès Verrou Chaine Mini Bicolor Crossbody Bag. This particular item is in brand new condition and is crafted in the Chamkila goatskin, in vibrant tones of red and dark pink. BOPF’s website includes a buy-now pay-later initiative, which is interest free, making it accessible for everyone.

More than just an online outlet, the website’s seller’s platform offers users the chance to make up to 85% commission on their sold items through an easy-to-use system. Users must simply upload photographs and brief details of their preloved item and BOPF does the rest of the work.

With transparency and authenticity at their core, BOPF features a reliable authentication process. The authentication tool, which provides a 99.1% accuracy rate is the first of its kind, using AI technology to inspect every individual item. Every inch of the material, stitching and hardware undergoes the inspection and BOPF ensures that “We do not list an item if we have even an ounce of doubt on its authenticity.”

Founded by a team experienced in luxury fashion and united by shared values, BOPF aims to keep up with current trends whilst communicating an overall timeless approach to fashion. Their founder, Hadiza Aboubacar has made it her mission to empower both consignors and buyers to extend the life cycle of luxury fashion goods. Hadiza holds a bachelor’s degree in Business Management and a master’s degree in International Marketing. On top of this, she has six years of luxury resale experience here in Dubai. Now, her focus is on the customer experience and creating value in the sustainable fashion space.

Not only does BOPF deliver high quality customer service but it focuses on evoking an emotional connection with its clientele, setting it apart from the competition and awarding it lifestyle brand status.

About BOPF:

BOPF stands for “business of preloved fashion,” an online platform on a mission to empower consignors and buyers to extend the lifecycle of preloved luxury goods. They connect those who would like to sell preloved luxury fashion products with those looking to buy luxury products that have a story to tell. In other words, connecting tastemakers with fellow tastemakers.
Each product that you see on the BOPF platform has been carefully selected to ensure that apart from being quality, it meets the meticulously outlined authenticity guidelines. They also strive to make sure that sellers and buyers of preloved fashion get the customer experience they deserve.

You can expect to find brands like Chanel, Dior, Cartier, Bottega Veneta, Fendi, Gucci, Louis Vuitton, Hermes, Prada and much more.