The Middle East’s largest spare parts hub will support order fulfilment for 160+ premium automotive brands.

Dubai, UAE: Neweast General Trading, a leading player in the automotive industry has signed a landmark lease with DP World’s flagship trade and logistics hub, Jebel Ali Free Zone (Jafza), to establish the largest spare parts hub in the Middle East and Africa. The lease was signed by Ahmed Juma Ahli, CEO, Neweast General Trading and Abdulla Al Hashmi, COO, Parks and Zones, DP World UAE.

The company plans to invest approximately AED 500 million ($136.2million) to transform a 165,000 sqm space at the free zone into a giant spare parts distribution hub.

With more than 500 dedicated professionals and operations across seven branches in the Middle East, Neweast’s strategic hub in Jafza will support efficient order fulfilment and delivery in the region for more than 160 premium aftermarket brands. 

Neweast will distribute a comprehensive range of automotive spare parts for various vehicles, including Passenger Cars, Vans, Buses, Trucks, Trailers, and Heavy Equipment. The product offerings encompass Engine Components, Transmission Components, Braking System Parts, Suspension System Parts, Air Conditioning System Parts, Lubricants, Batteries, and Tires. To support this expansion, the company plans to hire additional employees, anticipating a 50% increase in their current workforce. The construction of their new hub is on track, with completion expected by October 2024, enhancing their distribution capabilities.

Abdulla Al Hashmi, COO, Parks and Zones, DP World UAE said: “We are delighted to host the region’s largest spare parts distribution hub, right here in Jafza. This landmark agreement is a testament to the Free Zone’s unwavering commitment to driving growth in the automotive sector. Jafza is the perfect platform for Neweast to expand its reach and cater to the growing demand for automotive parts in the Middle East and Africa. We look forward to supporting Neweast’s vision and enhancing the automotive ecosystem in Jafza, making it a hub for technological advancements, innovation, and excellence in the automotive parts domain.”

Henry Shaaya, Managing Director, Neweast General Trading said: “Securing this land lease is a major milestone for Neweast. We are excited to establish this innovative distribution hub in Jafza and cater to the diverse needs of customers across the Middle East and Africa, while solidifying our position as a trusted market leader in aftermarket automotive parts. Our vision is to create a transformative space that leverages advanced technology and Jafza’s seamless logistics solutions to enhance our customers’ experience.”

About Jebel Ali Free Zone (Jafza):

Jafza is one of the world’s leading free trade zones and is home to over 9,500 multinational companies. Jafza accounts for a significant FDI (Foreign Direct Investment) flow into Dubai, sustaining the employment of more than 135,000 people in the United Arab Emirates. In 2021, Jafza generated trade worth AED 454.7 billion.

Strategically located at the crossroads of a region providing market access to over 3.5 billion people, Jebel Ali Port and Free Zone create an integrated multi-modal hub offering sea, air, and land connectivity, complemented by extensive logistics facilities.

Jafza is the leading business hub between Asia, Europe, and Africa, connecting some of the fastest-growing manufacturing and consumer markets globally. With over 30 years’ experience, Jafza focuses on long-term customer relationships, building alliances with global investors and providing world-class infrastructure and support. In addition to quality-driven value-added services and incentives, Jafza is a business opportunity enabler, offering its customers easy and efficient access to substantial business opportunities in the region.