Nissan KICKS brings a new digital challenge for youth in the heart of UAE


The new Nissan Kicks 2022 is now available at Arabian Automobiles 

Dubai, UAE: The popular Nissan KICKS, which offers an impressive array of class-leading features and personalization options, continues to serve as the SUV of choice amongst younger audiences, a year after the arrival of the SUV’s 2022 model to the region. The Nissan Kicks 2022 is now available at Arabian Automobiles the exclusive distributor for Nissan cars in Dubai, Sharjah and the Northern Emirates, and to celebrate the popularity of the brand’s subcompact crossover in the Middle East, Nissan has launched a new digital challenge that calls on youthful audiences to express their personality though an exciting and entertaining lip-syncing contest.

Building on the success of the KICKS anthem video (Built to your Beat) launched earlier this year, the contest urges audiences to record themselves singing along to the catchy track using a dedicated filter and upload their video onto Instagram. Created by local hip-hop artist Chyno with a Why?, the KICKS anthem highlights the enthusiastic appeal and unique features of the subcompact crossover and has garnered over 13 million views across social platforms to date, including popular music streaming service Anghami. 

Participants are encouraged to use the #NissanKICKS hashtag, and tag the official Instagram accounts of both Nissan Middle East and (@NissanDxb), to enter the competition. Set to run until 5th July 2022, the competition engages younger audiences across the region and offers participants the opportunity to win an exclusive test drive of the KICKS. Additionally, participants also stand a chance to win a Bose Bluetooth speaker allowing them to enjoy listening to their favorite music inside and outside the car. Seven winners in total will be announced on 7th July 2022, with one winner from Dubai & the Northern Emirates. 

The 2022 Nissan KICKS offers a unique set of features, technology, style, and value that buyers seek in a subcompact crossover. In addition to an attractive two-tone color scheme, the KICKS offers buyers enhanced connectivity and safety through the implementation of Apple CarPlay® and Android Auto™ connectivity as well as the introduction of numerous Nissan Intelligent Mobility (NIM) features. 

To discover the appeal of the Nissan Kicks 2022, customers can visit their nearest Nissan showroom in Dubai, Sharjah and the Northern Emirates. They can also dial 800-NISSAN (800-647726) to speak to a sales representative today or purchase online with Shop@Home.

About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan, INFINITI, and Datsun brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Arabian Automobiles Company

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.

Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016. 

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault 
  • 6 pre-owned car showrooms
  • Central Logistics Centre at Dubai Industrial City
  • Service centres: 10 Nissan, 4 INFINITI, and 3 Renault
  • 60-minute Express Service 
  • 9 spare parts outlets
  • Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.