#NissanKICKS Lip-Syncing Competition celebrates individuality and engages audiences across the Middle East

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Jefferson Ilagan @Jazzyjeff.i from Dubai awarded in the Instagram challenge that drew to a successful close, reaching over 3.2 million people regionally

Dubai, UAE: Arabian Automobiles, the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, has celebrated the announcement of the winner of the popular Nissan KICKS Lip-syncing Competition, the Instagram challenge that garnered huge interest and engagement across the Middle East. Jefferson @Jazzyjeff.i from Dubai was announced a winner in the popular  competition that achieved  over 3.2 million social media users in less than three weeks.

The challenge was built on the success of the KICKS campaign (Built to your Beat) and invited users to record themselves singing along to the KICKS music video. Participants from the Dubai & the Northern Emirates were encouraged to use a dedicated Instagram filter and tag the official accounts of both Nissan Middle East and Arabian Automobiles’ s NissanDxb to win an exclusive KICKS test drive and a Bose Bluetooth speaker. 

Introduced with a teaser video, followed by an official filter, the social media challenge connected audiences from across the region, engaging over one million users and garnering more than 1 million video views. With the support of Nissan’s partner network including Arabian Automobiles, the challenge was rolled out across seven markets: Kuwait, Qatar, Oman, and Jordan, in addition to Bahrain, Abu Dhabi & Al Ain, and Dubai & the Northern Emirates, where the KICKS celebrated its position as the premier crossover with the highest segment market share during Fiscal Year 2021 (April 2021 – March 2022). 

The 2022 Nissan KICKS is available for test drives across Arabian Automobiles showrooms in Dubai, Sharjah and the Northern Emirates.

About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan, INFINITI, and Datsun brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

For more information about our products, services, and commitment to sustainable mobility, visit Nissan AMI. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

About Arabian Automobiles Company

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 50+ years in the business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and the Northern Emirates. Arabian Automobiles is looking back on 50+ years of excellence and passion, and forging ahead with its vision to enrich customer lives and remain the trusted automotive brand of choice.

Arabian Automobiles became the first automotive company in the UAE to be awarded the prestigious ‘Dubai Quality Gold Award’ by Dubai Economy in May 2017. In the same year, INFINITI won ‘Best Performing Brand’ in the automotive category of the Dubai Service Excellence Scheme; an accolade previously won by Nissan in 2016 and Renault in 2015. In 2015, Arabian Automobiles received the Mohammed Bin Rashid Al Maktoum business award for most outstanding performance and in 2013 it became the first private company in the UAE to be inducted into the prestigious Palladium Balanced Scorecard Hall of Fame for strategy execution. Arabian Automobiles Company is currently the holder of Nissan Motor Company’s ‘Global Nissan Aftersales Award and is the only Nissan distributor to have won the award for a total of 21 times with 10 consecutive wins between 2007 and 2016. 

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • New vehicle sales showrooms: 9 Nissan, 4 INFINITI and 2 Renault 
  • 6 pre-owned car showrooms
  • Central Logistics Centre at Dubai Industrial City
  • Service centres: 10 Nissan, 4 INFINITI, and 3 Renault
  • 60-minute Express Service 
  • 9 spare parts outlets
  • Arabian Automobiles is ISO 9001, ISO 14001 and ISO 45001 certified.