North Ladder chooses PivotRoots as digital marketing partner for the region

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Post North Ladder’s $5m funding, PivotRoots to drive growth and awareness

Dubai, UAE: North Ladder (previously called BuyBack Bazaar), a trading platform for pre-owned luxury assets and electronics, has appointed Dubai-based digital agency PivotRoots as its digital marketing & data analytics agency.

North Ladder has recently secured a $5m Series A funding round led by regional venture capital firm BECO Capital and direct the new investment towards scaling up its technology platform, improving the customer experience and expanding into new markets. PivotRoots will be a key digital growth partner to drive awareness, preference for the brand and deliver on business KPIs. 

According to the agency’s spokesperson, PivotRoots will be in charge of implementing a comprehensive 360-degree digital marketing strategy backed by a robust data framework to enhance brand visibility, boost footfall on all digital platforms as well as generate top-of-mind awareness. The data and technology-led full-service digital agency will be responsible for creating and managing high-impact, growth-oriented digital campaigns, including media, communications and data strategy.  

“We chose PivotRoots as partners since they stood out with their data-centric approach and track-record of delivering on core business KPIs. They were able to clearly demonstrate an effective, integrated approach to acquisition where all mediums and media are used to grow both short-term and long-term business goals” said Siddharth Sudhakar, GCC Head of Marketing at North Ladder.

“We are delighted to start our partnership with NorthLadder in their marketing journey where data and tech will complement the strong strategy, planning, buying and content verticals to further strengthen the Integrated Marketing play. We look forward to delivering strong business outcomes for them and unlocking new consumer connections” added Yogesh Khanchandani, Co-Founder & Chief Business Strategy Officer at PivotRoots.

About PivotRoots:

PivotRoots is a transformation agency powered by data & technology fueled with creativity. A full-service digital agency offering services across Digital Consultancy, Brand Solutions & Strategy, Performance Marketing, Creative & Technology and Data. We are one of the fastest-growing digital agencies with a 200+ team and are currently present in India & Dubai. In our 5 years of existence, we have worked with over 60 brands; doing some innovative work for brands like EmiratesNBD, Zomato, Kaya skin clinic, Emiritus, Amazon Prime Video, Grofers, Dotpay, ICICI Bank & Study in India & Medlife.

We have also recently launched PivotConsult, a data consultancy division to set up the digital media tech stack for our clients.