NORTHLADDER APPOINTS A NEW CHIEF TECHNOLOGY OFFICER

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Alexander Laryutin joins the growing team at NorthLadder, the UAE-based online marketplace for second hand electronics

Alexander Laryutin

Dubai, United Arab Emirates: NorthLadder welcomes Alexander Laryutin as the new Chief Technology Officer (CTO). NorthLadder is the region’s only auction-driven, online selling platform for second-hand electronics. As the startup continues to expand its presence in the region, Alexander’s expertise will help to further accelerate growth.

With 20 years of experience as a software engineer and manager, Alexander’s main focus up until now has been on systems for financial services, e-commerce and affiliate marketing. In his new role as CTO, Alexander will help to develop NorthLadder’s strategy for technological resources. He will verify that technologies are used efficiently, profitably and securely, while also ensuring users can both navigate and operate the platform with ease.

In his previous role, Alexander was the Head of Architecture and Agile Transformation at DBS Bank, Singapore. He was responsible for implementing and maintaining the most efficient system design in order to uphold the company’s position as industry leaders in the consumer finance segment. Prior to this, other notable roles include the three years he spent as Head of Engineering for Paymaya, one of the Philippines’ leading digital wallets. 

Mihin Shah, the Chief Revenue Officer at NorthLadder recognises Alexander as a valuable addition to the team, commenting: “with such extensive global experience, Alexander is well placed to assist NorthLadder in building a world class global platform”.

In regards to his new role at NorthLadder, Alexander states: “I am excited to begin working with such a diverse and knowledgeable team, and to aid in continuing the success of NorthLadder. My goal is to make processes predictable and transparent, with consistently high quality and user satisfaction.” 

NorthLadder now boasts more than 150 dealers across the UAE who participate in the auction-buying process. This is how the company ensures its users get the best price for their products. NorthLadder has trade-In partnerships with the leading retailers in UAE and has a presence in over 100 stores and is taking massive strides in the recommerce space. 

CEO and Co-Founder, Sandeep Shetty said: “Appointing Alexander as Chief Technology Officer cements the next step in NorthLadder’s expansion. His prior experience will offer a new perspective, helping to introduce innovative solutions to further improve company-wide processes and methodologies.”

About NorthLadder:

North Ladder is the world’s first secured trading platform that connects customers looking to sell pre-owned electronics to a global network of buyers. The digital platform auctions second-hand electronics such as phones, laptops and tablets, guaranteeing the most competitive price with no hidden charges.