In recognition of efforts aimed at enhancing customer experience and solving complex challenges across the business
Muscat: Oman Arab Bank (OAB) was recently bestowed with K2 Middle East Workflow Hero Award 2020. The award is a testament to the Bank’s efforts towards ensuring continuous dedication towards its key objective of enhancing overall customer experience and overcoming challenges within its business environment through innovative platforms, such as K2.
Commenting on receiving the award, Asma Al Zadjali, Head of Banking Operations Group, said, “OAB has always strived to maintain itself as pioneers within the industry, by keeping up to date with the latest financial trends and constantly adapting to meet the needs of the market. With the onset of the pandemic last year, we decided to make our products and services available on our OAB Online App, to provide customers with convenient banking options. On behalf of the OAB management, I would like to thank the organisers of the event for awarding us with this accolade, which further affirms our commitment towards continuously developing innovative solutions and ensuring a high-quality customer experience.”
Launched in the last quarter of 2020, OAB’s ‘Step to the Future 3.0’ set the stage for the Bank’s next level of digital evolution. It included various AI-driven e-payment solutions and facilities, aimed at providing superior customer experience and convenience within the local banking industry.
“While many of our internal processes were already automated, with prevalence of the pandemic brought in new challenges like ‘work from home’. The combination of our Transformation journey using Agile methodology, robust K2 system and people skills set we possess in this area, we were able to launch many new services in a very short timeframe taking the level of automation of our internal processes to a new level which in turn facilitated work from home and bringing in further efficiencies and productivity improvements. We also launched an array of new services for our customers to facilitate them to interact with the bank from the convenience of their homes, including a loan deferment and digital onboarding facility, making us the first bank to do so. This reduced the need to be physically present at the Bank and submit paper-based forms,” Asma added.
The K2 Awards identify outstanding achievements of entities and organisations that have delivered world-class automation solutions via its K2 platform. Despite the challenging year and dynamic conditions, several businesses in the region have risen to the task to operate efficiently and maintain business continuity.
Oman Arab Bank is a proud achiever of one of the highest percentages of Omanisation in the banking sector, currently at 96%. The Bank has a rich and proud history as one of the first financial institutions to be established in the Sultanate. Today, the bank operates a nationwide network of 55 branches and representative offices with 160 ATMs spread across Oman. OAB provides a complete range of financial products and services for personal banking, corporate banking and investment clients.