DUBAI, UAE: OPPO ColorOS 12 wins four design awards at the Red Dot Award: Brands & Communication Design Awards for 2022, recognizing the pioneering design of its operations system ColorOS12 with OPPO SANS Fonts, O Relax app, OMOJI, and the Two-Finger Split Screen function.

A universal typeface designed by OPPO, OPPO SANS, covers 21 countries for 11 types of language with visual optimization ranges from the font’s structure to its glyphs. Subtle optimization like simplifying strokes is also making the overall shape of the font more concise and elegant. These updates establish a technology presence and allow it to strengthen its legibility in a variety of screen displays in different products.

OPPO’s digital wellbeing application, O Relax, offers comforting music tracks and ambient nature and city sound to relax your mind. Its key feature Sounds of the City, inspired by specific locations in different cities, offer users high-quality ambiance sounds recorded from locations around the globe including Reykjavik, Beijing, and Tokyo. Each presents lively sounds such as energetic train and pavement sounds of a city to calming and quiet sounds like wind and rain enabling users to immerse themself in a calming experience.

OMOJI from ColorOS 12 is supported by OPPO’s industry-leading Face Capture algorithm. With the high precision models of expression that is built upon 52 core facial expression together with 200+ stylistic elements, users are able to customize unique emoji that fits their personal style.

ColorOS 12 tailored the “Two-Finger Split Screen” function in order to further leverage the experience of using the 7.1-inch large screen of OPPO’s first folding screen mobile phone, Find N. Simply swipe down the middle of the foldable screen with two fingers, the screen display will be instantly split into two. Such design is both naturally intuitive to users and easy to understand.

The Red Dot Design Award is amongst the most prestigious of all professional design competitions globally. Winning such awards recognizes OPPO’s world-class design capabilities and places the technology brand amongst the world’s best agencies, companies, and designers. In the future, OPPO will continue to deliver users with a more concise and comfortable experience through ColorOS, with the latest mobile operating system, ColorOS 13 recently launched in August 18th.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.

OPPO’s business covers 40 countries with over six research institutes and five R&D centers across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in UAE in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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