OPPO joins the FIDO Alliance, accelerating the arrival of a new era of passwordless sign-ins

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OPPO joins the FIDO Alliance
  • The replacement of traditional password-based authentication mechanisms with leading passwordless technology will allow OPPO users to benefit from faster, more convenient, and more secure logins across different accounts, services, and platforms

DUBAI, UAE: OPPO recently announced that it has joined the FIDO (Fast IDentity Online) Alliance, an open industry association with a mission to develop authentication standards that reduce the world’s over-reliance on traditional passwords. As a member of the Alliance, OPPO will support the development and implementation of the latest FIDO standards for passwordless logins, utilizing basic public passkey cryptography and the protocols defined by FIDO, to provide users with a fast, user-friendly, and secure sign-in experiences across services.

Today’s average internet user has dozens of online accounts, making managing large numbers of passwords a very time-consuming and frustrating task for both users and organizations. At the same time, password-only authentication methods suffer a few severe setbacks from high administration costs involved in changing and resetting user passwords to the considerable security risks from weak passwords and password reuse across multiple accounts. As such, there have been calls across the technology industry to move towards a sign-in mechanism that can mitigate the reliance on passwords or even replace them entirely.

Founded in 2012 to help reduce the world’s over-reliance on passwords, the FIDO Alliance works to develop standards for password-free identity authentication and login for websites, services, and applications worldwide. The Alliance’s latest authentication specification, FIDO2, provides a secure and convenient technical framework supported by companies including Google, Microsoft, and Qualcomm.

Following its entry into the FIDO Alliance, OPPO will actively use FIDO standards across its smart devices and work on optimizing user experiences and improving authentication security. In the future, users can use OPPO smartphones to work as a “passkey” to log in to different services across browsers, apps, and platforms, which helps create a seamless connected experience. When using multiple smart devices, users can automatically access their FIDO credentials on the core OPPO device without re-enrolling every account on other OS platforms or browsers.

As a member of the FIDO Alliance, OPPO will also join the different technical and regional FIDO working groups, through which OPPO will make technical contributions to bringing password-free login technology to more use cases and services.

In the digital world, greater information flows lead to greater security challenges. Through its brand proposition of “Inspiration Ahead,” OPPO will work with partners across the industry to create more secure and convenient password-free connected experiences that enable new intelligent experiences for more users.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to build a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology to global consumers through the ColorOS system Experience, and Internet services like OPPO Cloud and OPPO+.

OPPO’s business covers 60 countries and regions, with more than 40,000 dedicated employees to create a better life for customers around the world.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 14 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premise in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and has enacted positive change in every way possible through activating local community initiatives and humanitarian, and charity campaigns.