OPPO launches ‘Endangered Colour’ campaign in partnership with the National Geographic Society


Riyadh: Global technology brand OPPO has launched an Endangered Colour campaign in partnership with the National Geographic Society. The initiative will support the Society’s wildlife conservation efforts and highlight the industry-leading videography and photography capabilities of the OPPO series of smartphones. Featuring a content series created by National Geographic Photographer Joel Sartore using an OPPO Find X3 Pro high-definition camera, the campaign will share a world full of unimaginable colour. 

As part of the Endangered Colour series OPPO has also donated USD $500,000 to the National Geographic Society to support its wildlife conservation efforts at large.

Ethan Xue, President of OPPO Middle East and Africa said, “Endangered Colour is a campaign with a purpose to do good for the world. Its aim is to show the beauty of wildlife and reveal its vibrant array of colours captured using OPPO’s AI-powered quality photography and videography.

“Through the images and short films captured by Joel Sartore audiences will experience nature from a new perspective and discover a world full of unimaginable colour. With this campaign we aim to inspire and educate audiences on the importance of preserving endangered species and highlight the capability of OPPO technology to capture perfect moments in all their intense colour and beauty.”

Endangered Colour harnesses the technology of OPPO to celebrate nine species at risk of extinction and promote National Geographic’s mission to protect the health of our planet. Through raw and unfiltered, billion-colour footage, Endangered Colour brings the true colour and textures of nature to life with 100% accuracy, preserving them far into the future. The film series is narrated by OPPO Global Ambassador and award-winning actor Eddie Redmayne whose evocative storytelling brings the audience on a breathtaking journey. Join OPPO in support of National Geographic Society and its wildlife conservation efforts.http://www.nationalgeographic.org/give Pro 5G/

About OPPO:

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology. 

OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology. 

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe. 

Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+. 

OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.


OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region. 

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.