- OPPO outlines its latest achievements in intellectual property as it celebrates World Intellectual Property Day 2021
- OPPO reinforces its strategy of ‘Virtuous Innovation’ through continuous investment in R&D
Riyadh, Saudi Arabia: Global smart device brand and one of the most popular smartphone brands in Saudi Arabia, OPPO celebrated the 21st World Intellectual Property (IP) Day, summing up the latest progress it has made in respecting and protecting intellectual property across over 40 countries and regions where it operates, including the Middle East. According to the World Intellectual Property Organization (WIPO), OPPO sits among the top 10 Patent Cooperation Treaty (PCT) filers in both 2019 and 2020.
As of March 31, 2021, OPPO had filed for over 61,000 patents and owns more than 26,000 granted patents globally. Among these, 54,000 are utility patents, accounting for 89% of all OPPO patent applications, which marks an extraordinary achievement for a mobile device manufacturer.
“The World IP Day serves as a good opportunity to raise people’s awareness of protecting IP assets. Since launching in Saudi Arabia in 2019 OPPO has demonstrated incredible growth to become one of the most popular smartphones in the Kingdom, and as a rapidly growing tech company, with a rich and diverse IP portfolio, OPPO is committed to investing more in technological research and development in the foreseeable future,” said Ethan Xue, President of OPPO Middle East and Africa. “On the basis of that, we will never stop bringing our best innovations to users across the Middle East and worldwide.”
Through a strategy of ‘virtuous innovation’ OPPO has developed industry-leading expertise in several areas, especially in 5G, flash charge, AI and image.
- As a promoter of 5G, OPPO has filed over 3,700 families of global patent applications, declared over 1,500 families of 5G standard patents to the European Telecommunications Standards Institute (ETSI), and submitted more than 3,000 5G standard-related proposal to the 3rd Generation Partnership Project (3GPP).
- Flash charge is another advantageous area for OPPO. The company has applied for over 3,000 patents worldwide, owns over 1,500 granted patents, and has licensed the flash charge technology to more than 40 companies. In 2021, OPPO launched its new project—The Flash Initiative, bringing its proprietary VOOC technology to automobiles, public space and chips inside a wide variety of technologies.
- With regards to AI, OPPO has filed over 2,450 global patent applications mainly in the field of computer vision, speech technology, and machine learning.
- Finally, a long-term expert in image, OPPO has applied for over 8,300 image patents worldwide and owns over 2,900 granted patents.
As a tech brand, OPPO holds that intellectual property lays the ground for continuing innovations. Upholding its belief in ‘Technology for Mankind, Kindness for the World’, OPPO is set to bring innovative products and services that benefit everyone in their tech life, including Saudi Arabia and the wider GCC region, with its investment in ‘virtuous innovations’.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA:
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.