Riyadh, Saudi Arabia: As the official smartphone partner for PUBG MOBILE Esports in the Middle East and Africa (MEA) region for 2021, global technology company OPPO has announced a series of new digital activations in celebration of the PUBG Mobile Pro League (PMPL) Arabia Season 1 finals. Set to take place from June 10-12, 2021, via livestream exclusively on PUBG MOBILE Esports MENA’s digital channels, PMPL Arabia S1 finals will see teams from across the Egypt, Iraq, Saudi, UAE and MENA wildcard, compete virtually to win exciting prizes.
According to Strategy&, a research a consultancy unit of PricewaterhouseCoopers (PWC), the GCC gaming market is expected to reach $821 million in 2021, with the UAE and Saudi Arabia as its biggest players. As the official smartphone partner for the ever-popular multiplayer Battle Royale game, OPPO is set to mark the finals with the exclusive release of a PUBG MOBILE-themed smartphone desktop, which includes a custom wallpaper and user interface. Available on the OPPO Reno5 series theme store for the MEA region only, the exclusive desktop theme will feature striking, customised icons, sidebars, a toolkit box, shield and more which are bound to be a hit with true PUBG MOBILE fans.
“Our partnership with PUBG MOBILE Esports in the Middle East and Africa region highlights the exceptionally advanced features of our Reno5 Pro 5G smartphones,” said Ethan Xue, President of OPPO Middle East and Africa. “We are delighted to be a part of this tournament, which requires an immersive gaming experience that OPPO technology consistently offers as we engage with our UAE and MEA users’ interests.”
In addition, OPPO will be offering exclusive, virtual OPPO Reno5-branded props for PUBG MOBILE competition players to claim and use during the game. It is as simple as entering a code, which will be shared on @OPPOSaudi’s social media platforms, and their game ID on the PUBG MOBILE redemption centre. Moreover, OPPO will be offering Reno5 Series smartphones up for grabs during the final’s enthralling livestream, audience could enter the draw by typing specified message in the YouTube Chatbox, three lucky viewers will be selected daily to gift a Reno5 Series smartphone.
John Lacey, Head of Tencent MENA said: “Our commitment to supporting eSports enthusiasts and adventurous trendsetters from all walks of life forms the basis of our partnerships. We are certain that our collaboration with OPPO will reap the right gains for the benefit of the ever-growing mobile gaming landscape.”
Played over two stages, the PMPL Arabia Season 1 began on May 17, 2021, featuring a total of 20 teams. After the League Stage, the top 16 teams will compete over the course of three days of finals from June 10 to June 12, with the top five teams from the finals will qualify for the PMPL EMEA Championship.
OPPO has been supporting PUBG MOBILE superfans in the region with a host of activations since the partnership announcement, actively engaging with them on the ground. In Egypt, a PUBG MOBILE-themed local championship ‘Reno Cup’ was open to the general public; an air of excitement filled the space as more than 4,000 attendees enjoyed the magic of mobile gaming.
The PUBG MOBILE Esports MEA 2021 collaboration marks OPPO’s second partnership with the phenomenon gameplay, after a successful PUBG MOBILE MENA Challenger Cup in 2019 which coincided with the launch of the all-new Reno series. As the designated smartphones of PUBG MOBILE Esports in Middle East and Africa 2021, Reno5 Pro 5G features remarkable power and speed setups, plus best-in-class audio and visual displays to offer an unprecedented mobile gaming experience.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA:
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.