- Challenge encourages participants to create short videos using OPPO filters and gifs
- Opportunity to win OPPO high-spec devices and gadgets on a weekly basis and star in an OPPO brand film
Riyadh: Global technology and smartphone company, OPPO, has launched its latest social media #FameOPPOrtunity challenge ‘The Masked Singer: Inta Min?’ linked to the Arabic version of US reality singing TV show. The challenge gives consumers from Saudi Arabia and other Middle East countries the opportunity to win the latest OPPO devices, as well as being famous on TV. The celebrity singing program is hugely popular and was recently launched in the region through a partnership between OPPO and MBC.
To participate in OPPO’s ‘The Masked Singer: Inta Min?’ #FameOPPOrtunity challenge, users in Saudi Arabia are being invited to create their own short videos using the campaign’s special song and OPPO’s Masked Singer filters and choreography to begin and end their films. Users can then post their videos on TikTok or Instagram using the hashtags. The most creative and entertaining entries stand to win a range of amazing prizes on a weekly basis until the end of January, including OPPO’s latest handsets and gadgets, as well as the ultimate chance to star in an OPPO brand film.
The #FameOPPOrtunity challenge captures the essence of OPPO’s latest Reno4 Series of smartphones which boast a suite of never-seen-before features in order to help users create better online content. The Reno4 Series’ groundbreaking portrait, night video, wide-angle and other photography and videography features empowers users to explore beyond the boundaries of their own creativity, which makes the #FameOPPOrtunity challenge the perfect platform for users to gain a shot at owning the phone.
Fadi Abu Shamat, Director of Strategy and Development at OPPO MEA, said, “OPPO’s customers are at the heart of all we do and we are committed to engaging with them in ways that matter to them the most. In every region in which we operate, we adopt a local approach and reach out to the digitally creative, style conscious and entrepreneurial young creators. The #FameOPPOrtunity challenge delivers unforgettable experiences, riding on the Reno4’s outstanding imaging capabilities it inspires people to fully express their creativity. The promise of becoming famous online and on TV makes this contest hard to resist and amps up the excitement for the star-studded ‘The Masked Singer: Inta Min?’ show that we are proud to bring to the region in partnership with MBC.”
The Masked Singer: Inta Min? features 12 masked Arab celebrities and four celebrity judges including Syrian Actor Qusai Khouli, Lebanese Singer and Actor Cyrine Abdelnour, Egyptian Actor Hasan El-Raddad, and Saudi Broadcaster Muhannad Al-Hamdi. The show also marked the regional debut of OPPO’s loveable mascot Ollie, who has become a popular character on the celebrity-packed program. As the show continues to hit the airwaves and attract massive social interaction, an animated image has been created showing Ollie interacting in a locally-relevant fashion, which can also be added to social platforms.
The OPPO, Masked Singer: Inta Min? #FameOPPOrtunity challenge runs until the end of January 2021.
OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.
OPPO is on a mission to building a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a $7 Billion US Dollar three-year investment plan in R&D to develop core technologies furthering design through technology.
OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting the extraordinary users enjoy the beauty of technology.
For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand’s epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world’s first rotating camera smartphone way back in 2013, launching the world’s then thinnest smartphone in 2014, being the first to introduce 5X Zoom ‘Periscope’ camera technology and developing the first 5G commercial smartphone in Europe.
Today, OPPO was ranked as the number five smartphone brand globally. OPPO brings the aesthetics of technology of global consumers through the ColorOS system Experience, and Internet service like OPPO Cloud and OPPO+.
OPPO’s business covers 40 countries with over six research institutes and four R&D centres across the world, from San Francisco to Shenzhen. OPPO also opened an International Design Centre headquartered in London, driving cutting edge technology that will shape the future not only for smartphones but for intelligent connectivity.
About OPPO MEA:
OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand’s sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the KSA in 2019. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, Qatar, Kenya, Nigeria, South Africa and the Levant.
To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premises in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.
Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.
A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.