OSN appoints SAWA Rights Management as its exclusive commercial distribution partner in the UAE


The addition of OSN’s leading channels lineup makes SRM the only one-stop-shop solution for commercial subscriptions in the UAE

Dubai, United Arab Emirates: UAE-based content licensing management company, SAWA Rights Management (SRM), has been appointed as the exclusive partner of OSN for Business in the UAE. As part of the agreement, SRM will manage all the commercial licensing for OSN for Business across the Emirates.

Hotels, hospitals, cafes, restaurants, compounds, camps, Businesses, and other commercial properties looking to provide entertainment for their customers can now avail the OSN channels through SRM. SRM is a one-stop-shop solution for commercial subscriptions; distributing over 300 TV channels compromised of a wide range of genres and languages to over 1000 commercial  hotels, hospitals, cafes and telecommunication network operators in the Middle East and North Africa.

Commenting on the partnership, Ali Ajouz, CEO of SRM, said: “We are thrilled to partner with OSN and offer their wide variety of quality programming to our customers. We are confident that our extensive experience in the market combined with OSN’s best and unrivalled entertainment offering will lead to significant growth for SRM and OSN as well as increase the quality and relevance of entrainment for all our customers.”

OSN offers customers exclusive access to the latest blockbuster movies, top rated series, documentaries, news, kid’s entertainment and live talk shows.

Hani ElKukhun, Chief Commercial Officer of OSN, added: “We found the perfect partner in SRM. Their wealth of experience in the industry combined with their strong network will help us expand and accelerate the growth of OSN for Business in the UAE.”

SRM is a strategic service provider to the MENA Broadcast TV, Pay TV and Hospitality Industries.

About OSN for Business:

OSN is the region’s leading entertainment business with the rights to broadcast in 17 countries across the MENA. The company is owned and operated by Panther Media Group, registered in the Dubai International Financial Centre (DIFC) and has two shareholders, KIPCO and the Mawarid Group Limited. OSN has a history of providing exceptional value for customers with its focus on exclusive and in-demand content, and innovative digital platforms for anywhere, anytime access. 

OSN is the exclusive distributor of The Walt Disney Company’s new Disney+ Originals in the Middle East region, across both its box and streaming services. OSN’s strength is its unbeatable range of exclusive programming and best-in-class entertainment led by its long-term partnerships with studio majors including Disney+, Disney, HBO, NBC Universal, Fox, Paramount, MGM, and Sony to name a few.

OSN is the home for premium and nowhere-else content in Arabic, English, Filipino. OSN broadcasts the latest content at the same minute as in the US, including popular series, blockbuster movies, and the best in kids and lifestyle programming. In addition, OSN also provides entertainment content for devices such as laptops, tablets and mobile phones via its online and mobile app entertainment platform, offering movies and series on the go.

OSN has been at the forefront of digital technology innovation in the Middle East introducing OSN on Demand, the region’s first VOD service. OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivalled exclusive content and unbeatable value.

About SAWA Rights Management (SRM):

SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and International licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners).  SAWA Group of companies include, SAWA Rights Management SAWA Media and SAWA Technologies.