Palms Sports Secures AED 78 million Coaching Contract with Abu Dhabi Government


Abu Dhabi, UAE: Palms Sports, the global sports management company, world’s largest Jiu-Jitsu training academy, and a subsidiary of International Holding Company (IHC), secured a AED 78 million contract with Abu Dhabi government. The three-year partnership will see Palms Sports provide Jiu-Jitsu and self-defense coaching to employees of the government’s entities.

Under the new contract, Palms Sports will design and implement a world class Jiu-Jitsu and self-defense training program, with 50 highly qualified and experienced instructors in various training centers across Abu Dhabi City, Al Ain and Dhafra region. Additionally, Palms Sports will construct and supply training halls, equipment, and supplies to ensure a fully effective training process.

Fouad Darwish, CEO and MD of Palms Sports, said: “We have been witnessing, year on year, a fast-growing demand for sports training in the UAE from both government and private sectors. As more and more people embrace fitness, we continue to see extraordinary adoption of sport into everyday lifestyle, and our top priority is ensuring we can keep meeting that demand. The strategic partnership with Abu Dhabi Government comes as a result of Palms Sports industry leadership and positive reputation in the UAE market.”

The Jiu-Jitsu and self-defense coaching programs aim to help individuals learn how to stay focused and think clearly, while building muscle memory which will boost confidence, self-esteem, motivation and contributes overall to a healthy and productive workforce.

Palms Sports is determined to provide the necessary support for sports in the country by constructing many modern sports facilities and training centers, such as Khabib Gym (Yas Island), to serve professionals and beginners.

“This year, we will be looking to expand our market reach to a new location. We are considering new business acquisition opportunities that can support our powerful growth model since it allows us to focus on businesses that already have knowledge of a segment of our industry.” Darwish added.

Palms Sports

Palms Sports PJSC is a UAE-based company that was established in 2011 and promotes niche sporting activities with specific focus on Jiu-Jitsu and Martial Arts to UAE Nationals. Palms Sports is one of the 20+ companies under the International Holding Company PJSC (IHC), emphasizing the importance of sports in our daily-lives and determined to assist the community to integrate ‘sports’ and ‘leisure’ into the very fabric of day-to-day lifestyles.

International Holding Company (IHC)

IHC was founded in 1998, as part of an initiative to diversify and grow non-oil business sectors in the UAE. Adhering to ‘Abu Dhabi’s Vision 2030’, the ADX listed company endeavours to implement sustainability, innovation, and economic diversification initiatives across what is now one of the region’s largest conglomerates. IHC has a clear objective of enhancing its portfolio through acquisitions, strategic investments, and business combinations.  Comprising more than 30 entities, IHC seeks to expand and diversify its holdings across a growing number of sectors, including Real Estate, Agriculture, Healthcare, Food and Beverage, Utilities, Industries, IT and Communications, Retail and Leisure, and Capital.

With a core strategy to enhance shareholder value and achieve growth, IHC drives operational synergies and maximizes cost efficiencies across all verticals – it also continues to evaluate investment opportunities through direct ownership and entering partnerships in the UAE and abroad. As the world changes, and new opportunities arise, IHC remains focused on resilience, innovation and redefining the marketplace for itself, its clients, and its partners.

Media Contacts:

Ahmad Ibrahim

Head of Corporate Communication & Media

International Holding Company

Gemma Sexton

Corporate Communications Manager

International Holding Company