Panasonic Creates Augmented Reality with Latest Display Solutions at GITEX 2016

Windows AR Projection

The Japanese manufacturer showcases transparent displays that can be used in offices and retail stores

Windows AR Projection
Windows AR Projection

Panasonic Marketing Middle East and Africa (PMMAF) is set to make perfect “Businessense” for B2B and B2G sectors at GITEX this year. The brand has unveiled a range of innovative display solutions, like the transparent display and thinnest video walls that can create lifelike images for applications in retail and business environments at GITEX 2016.

The Panasonic booth showcases the latest professional visual systems and video technologies through engaging demonstrations. Some of the exciting exhibits include the 30,000 Lumen 3-CHIP DLP™ 360-degree rotating laser projector, transparent screen, an ultra-narrow bezel video-wall display featuring virtually invisible bezels, along with other new solutions like Space Player and Light ID.

These technologies are part of the company’s Visual solutions for virtually any industry, including retail, education, rental and staging, restaurants, corporate offices, government organizations, entertainment, broadcast and more.

Mr. Yasuo Yamasaki – Director & Division Head, System Solutions & Communications Division, PMMAF says, “This GITEX Panasonic’s professional display systems and visual technologies will take the center stage. Our new products and solutions are designed for the regional market, giving customers the right visual tools for their business needs. All the products displayed in our booth will address the futuristic requirements. Our line-up of display solutions will cater to companies from every growth sector in the region including events, hospitality, retail and theme parks.”

He added that the solutions displayed in this area will help captivate audience’s imagination, through a variety of digital content platforms and will be able to create an augmented reality environment with their ‘more than a screen’ features.”

Main attractions at Panasonic’s Innovative Display Solutions Area at GITEX:

Transparent Screen:

Transparent screen utilizes Panasonic’s industry leading digital projection in a specially developed system that puts beautiful video images onto glass windows and doors on demand. The solution switches between transparent and screen modes allowing you to maintain transparent functionality as necessary and choose when to showcase stunning digital content for visual impact.

Transparent Display

The path-breaking transparent display is a high quality signage that can switch between display and transparent modes. This latest introduced digital solution achieves high-definition picture in display mode and transparency in transparent mode. It enables innovative visual expression through overlaying of video and background.

Window AR Projection

The innovative transparent film makes augmented reality possible with large size image projection and capability to overlay information or images on the display background. The film can be installed just by sticking on glass windows or doors.

Video Wall

The new product line of extreme narrow bezel video wall provides highly seamless image quality with the simplified operation for signage and information display and enterprise application. Some of the impressive features include a brightness of 700cd/m² and an IPS Direct-LED panel that provides uniformed wide color viewing performance with enriching color reproduction. The unit comes with a “failover and failback” function which maintains continuous signal distribution.

SOLID SHINE Laser Projector:

Panasonic’s projectors can shine out at any size events with features fit for stage events, hall, signage, and surveillance applications. The PT-RZ31K 3-Chip DLP™ SOLID SHINE Laser Phosphor projector series of 30,000-lumen-class products offers outstanding performance and reliability with the benefits of world-leading 3-Chip DLP™ imaging and DIGITAL LINK single-cable transmission of video and control signals over long distances, technology. Also, on display is Panasonic’s PT-RZ970 Series, which boasts 10,000 lm(Center) (9,400 lm**) brightness at up to WUXGA resolution. Aimed at rental, exhibition, hall, signage, and surveillance applications, the PT-RZ970 is engineered for maintenance-free long-haul operation.  The compact PT-RZ970 and PT-RZ31K are most flexible to install and offer 360-degree cabinet rotation.

Multiple Video Streaming System:

Also introduced this GITEX is Panasonic’s Multiple Video Streaming System which transforms the image distribution methods of conventional surveillance cameras. Images from several cameras can be viewed at once on multiple devices. And the shared image can be controlled from each device. The revolutionary technology allows the images to be viewed from computers, tablets and smartphones. In large-scale facilities such as hotels and shopping malls, employees can oversee the entire premises using tablets and smartphones, to give customers the ultimate attention at all times. Security can also be provided for the entire facilities by using wearable cameras. Multi-images can be easily distributed by this through the security guards walking around the facility with a wearable camera. Similarly, at event venues, information panels such as displays can enable images of distant places to be simultaneously viewed to continually grasp their status.

Space player:

Also exhibited is the new 2,000 lumens 1-Chip DLP™ Space Player laser projector. This revolutionary DLP projector combines the functions of traditional lighting and video projection to create engaging, projected visuals able to support a wide variety of applications, by highlighting objects with light and moving media. Easy installation, adjustable projection angle and exceptionally long life, makes the Space Player a great solution to support specialty projection for retail signage, museums, restaurants and more.

LinkRay (Light ID Solution)

Panasonic’s informational digital signage and multi-language-support Light ID makes navigation easy for visitors by using their own smartphone running on iOS. Smartphones read ID signals sent by LED lighting that flickers on and off. By simply installing dedicated application software in the smartphone, Light IDs can be sent and received between Light ID transmitters (displays, LED signboards, etc., for digital signage use) and smartphone receivers. The latest Light SF1 is known for easier detection, all users have to do is point the smartphone camera towards an LED light source or the illuminated object, and the app will immediately recognize the Light ID even from a distance, eliminating the need to navigate through crowds to approach light source codes. It also features higher transmission rate, low interference, and location-free access.

Panasonic will be present in Hall 3 booth B3-1 at the GITEX Technology Week 2016 scheduled in Dubai from 16th to 20th October 2016.

About Panasonic:

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.