Panasonic Debuts its All-in-One Hybrid Drone BallooncamTM at GITEX 2016


BallooncamTM prototype makes its first appearance outside of Japan


Dubai, United Arab Emirates: Panasonic Marketing Middle East and Africa (PMMAF) showcases this GITEX its latest drone ‘BallooncamTM, which is set to change the future of mega events with innovative features that enable it to produce hi-res videos, and simultaneously relay them using a projector and LEDs.

BallooncamTM combines a drone with a large balloon and is designed to address the increasing demand among event organisers for innovative entertainment as the staging of events becomes more sophisticated.

Yasuo Yamasaki – Director & Division Head, System Solutions and Communications Division, PMMAF says, “Panasonic is a leader in providing innovative imaging solutions and it was ably demonstrated at the recent Rio 2016 Olympics as the official worldwide partner in Audio Visual Equipment category.”

“Panasonic has developed the BallooncamTM, a prototype drone system which is a union of mobility, imaging and our display solution.  This product will bring about a 360-degree change in how we watch spectator sports that will captivate audience and bring a whole new dimension to sports, musical or any mega events at large stadiums.”

He added, “We will continue to endeavour the opportunity of offering its latest technologies and to realize our commitment towards providing the customers with solutions that meet and exceed their expectations.”

The BallooncamTM is powered by four propellers and can fly around event venues in sync with planned performances. As an added bonus, since the drone is completely wrapped inside of the large balloon, it can fly close to and above the audience, allowing organizers to shoot dynamic aerial footage. With a projector and LEDs it can display messages, images or signage.

The camera can be used for long durations as it uses the buoyancy of the large balloon and saves energy while in flight. Moreover, by optimally controlling the thrust force of the propeller, this all-new drone system realizes both excellent stability and mobility, says Panasonic.

Panasonic’s BallooncamTM can be used to push the boundaries of event production by combining this camera with other Panasonic products such as projectors.

Visitors at Panasonic booth (B3-1 Hall 3) can experience the BallooncamTM and understand its features during GITEX Technology Week from 16th to 20th October 2016.

About Panasonic:

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.