Panasonic’s industry-first detachable drum vacuum cleaner available in the UAE


The Panasonic Extreme Vacuum Cleaner MC-YL798 offers unmatched convenience and efficiency in cleaning larger spaces

Panasonic Marketing Middle East and Africa (PMMAF), leading the way with the industry-leading innovations in consumer electronics, has announced the availability of its all-new MC-YL798 drum vacuum cleaner in the UAE. A part of Panasonic Extreme Vacuum Cleaners range, the model is perfect for cleaning larger homes and similar spaces across the UAE.  The Panasonic Extreme Series Vacuum Cleaners is the first-ever in the market to offer a detachable drum feature, taking fast, thorough and convenient cleaning to a whole new level.

Thanks to the revolutionary drum that can be operated with a foot pedal control, Panasonic MC-YL798 making dust disposal easier than ever.  Its big dust capacity further elevates the no-sweat cleaning experience as it allows users to get rid of every dust and dirt particles in every spot of the house without the need to frequently empty the drum. The ingenious design eliminates Panasonic effectively eliminates extra physical effort needed while cleaning large spaces using a drum vacuum cleaner.  

Along with the powerful motor and large capacity dust drum, the Extreme Vacuum Cleaners MC-YL798 is also built with big rollers for effortless movement over small obstacles such as thick carpets. With an input power of 2300W input power, 21L capacity and a Full Capture Nozzle, the MC-YL798 is great for villas. A cord rewind function eliminates messy, tangled cords, at the same time allows for trouble-free storage.  The low position of the hose also ensures improved manoeuvrability and stable movement.

Takashi Sasaki, Director & Division Head Consumer Marketing, PMMAF, said, “For us at Panasonic, it’s imperative that we continuously seek ways to offer a new experience to everyone and create products and solutions that make everyday life better.  The Extreme Vacuum Cleaner series does that, the MC-YL798 is designed with optimal efficiency and unmatched convenience in mind.  We also kept in mind the specific needs of local customers – noting the constant accumulation of endless amounts of dust and sand particles in homes and other large spaces like villas, mosques and schools. The extreme range combines the perfect blend of craftsmanship, design and intelligent features to provide the most value to our customers and bring them ‘a better life, a better world.”

Enhancing the appliance’s durability is the rubber shield on the motor, which keeps sand and dust out.  For extra safety, a ground chain is attached to the drum as a countermeasure for static electricity.  Finally, the Extreme Vacuum Cleaners’ Anti-Bacterial filter includes copper in the fabric.  This copper eliminates odour particles through chemical bonding to keep the filter clean while improving room air quality and free of pollutants.

Available for AED 649 at leading retail stores across UAE.

About Panasonic:

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 582 subsidiaries and 87 associated companies worldwide, recording consolidated net sales of US$72.10 billion for the year ended March 31, 2019. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.