Persil rewards aspiring abaya designers with scholarships


Call to join Abaytik Stylik design competition, deadline of submission on Nov 29

Dubai, United Arab Emirates: Persil Abaya, the leading abaya wash detergent in the GCC manufactured by Henkel, has announced Nov 29 as the deadline for its abaya design competition, part of the women empowerment campaign titled Abaytik Stylik (Your Abaya, Your Style). 

Those who are interested to join must submit their original abaya design sketches on Candidates will go through several stages of the competition including an online coaching session where they will receive tips from fashion design and style experts in the region such as abaya designer Amal Murad. 

Selected winners – who will be chosen according to their creativity, originality and overall design aptitude – will have the opportunity to attend online certificate design and styling programmes at French Fashion Institute ESMOD Dubai, and be featured in fashion e-magazines. 

Abaytik Stylik was launched in conjunction with the re-introduction of Persil Abaya 2in1 shampoo, designed specially to protect the color and soften the fabric while keeping the abayas fragrant. 

About Henkel:

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX.