PETRONAS Lubricants International EMEA announces partnership with Treedom to support 2050 net zero goal


Dubai, UAE: The EMEA business region of PETRONAS Lubricants International (PLI), a leading lubricants manufacturer, recently announced a new partnership with Treedom; the first web-based platform in the world for planting trees remotely and follow the project online and overall, support CO2 emission absorption across the globe. The partnership marks a new milestone in PLI’s sustainability efforts to achieve net zero carbon emissions by 2050. 

PLI is started its journey with Treedom at the Unstoppable Heroes – PETRONAS Urania Roadshow, which kicked off this summer. The European roadshow made its first stop in the UK before travelling to numerous locations across the EU, including Spain, Portugal Italy, Turkey, Romania, and Poland. In an effort to support neutralizing the environmental impact of the carbon emissions produced by the roadshow, and to cement the company’s dedication to its corporate social responsibility, PLI will start by planting 1,000 trees with Treedom in the PETRONAS Urania Forest.

The PETRONAS Urania Roadshow is designed to be as self-sustaining as possible, right down to the PETRONAS Urania product itself. The lubricant is engineered with CO2 reduction in mind, the new PETRONAS Urania 5000 5W-30 maintains a much thinner film compared to conventional 5W-30 oils, significantly reducing fuel consumption and harmful emissions. Altogether, the range meets the strictest international standards for quality and environmental impact. 

PLI’s journey to reach its 2050 net zero carbon emission goal is well underway and the Treedom partnership is just one of those steps being taken. Through the collaboration with Treedom, the trees planted will not only contribute to absorbing carbon emissions, but also directly support societal and economic growth of the local communities they are located in, in countries all over the world. Treedom’s trees, including avocado, baobab, lime, tephrosia and coffee, all of which answer numerous Sustainable Development Goals outlined by the United Nations. Treedom’s trees contribute to 10 of the 17 goals, including no poverty, zero hunger, responsible consumption and production and decent work and economic growth, to name a few. 

Domenico Ciaglia, MD EMEA, PLI, said: “We are excited to be partnering with Treedom as part of our PETRONAS Urania Roadshow. This is just the first of many collaborations we have planned. Reaching our 2050 net zero goal is an essential part of the PETRONAS agenda and by working with Treedom we can give something back to the planet from both an environmental and community perspective. We hope that the roadshow will be a positive vehicle to demonstrate PLI’s progress and commitment to reduce environmental impact.”  

Federico Garcea, Founder & CEO, Treedom, said: “We love to work with companies who are dedicated to making positive change, and are thrilled to be partnering with PLI for their roadshow this summer. There is total transparency in Treedom’s efforts to reduce environmental impact of carbon emissions and help businesses action the UN’s Sustainable Development Goals.”

Find out more about the roadshow and the trees being planted via the dedicated PETRONAS Urania website which will go live closer to the start of the roadshow. Visitors of the roadshow and website can contribute to the growth of the forest by signing up for the PLI newsletter, after which they can choose a species that will be planted in the forest. The story of every single tree can be followed through Treedom’s web-based platform. 

About PETRONAS Lubricants International:

PETRONAS Lubricants International (PLI) is the global lubricants manufacturing and marketing arm of PETRONAS, the global Fortune 500 national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants International manufactures and markets a full range of high-quality automotive and industrial lubricants products in over 90 markets globally. Headquartered in Kuala Lumpur, PLI has over 30 marketing offices in 27 countries, managed through regional offices in Kuala Lumpur, Turin, Belo Horizonte, Chicago and Durban. 

Currently ranked among the world’s Top 10, PLI is driving an aggressive business growth agenda to secure its position as a leading global lubricants company. 

About Treedom: is the first website that allows anyone to plant a tree remotely and follow the project online. For full transparency, every tree is geolocated and photographed, with regular updates about the project posted in an online Tree Diary. 

An accredited B Corp, Treedom was founded in Italy in 2010 and has since planted more than 2 million trees across 17 countries, including Kenya, Colombia, Guatemala, and Cameroon. The trees bring environmental benefits (offsetting CO2 emissions, supporting biodiversity, combating soil erosion and deforestation), as well as social benefits (training, food security, empowerment and income).