- The tree-planting campaign is part of P&G’s #ForestsforGood initiative
- 26 forests to be planted within one year
- Initiative to mark Carrefour’s 26th anniversary
Dubai, UAE Procter & Gamble (P&G), home of leading brands such as Pampers®, Tide®, Ariel® and Herbal Essences®, and Carrefour – which is owned and operated by Majid Al Futtaim in the UAE – have partnered to accelerate their commitment to sustainability by planting 26 forests within one year. Launching on 26th September, customers will be encouraged to take the future of the earth into their own hands by purchasing P&G products from selected Carrefour stores across the UAE.
Coinciding with Climate Week, the collaboration between Carrefour and P&G aims to inspire a movement to guide, educate and call for sustained action when it comes to environmental consciousness. When spending AED 50 or more, customers will receive a raffle voucher/coupon with a QR code to plant a tree, giving them the opportunity to contribute to global conservation efforts as part of P&G’s #ForestsforGood program in conjunction with Carrefour’s 26th Anniversary as a leading retailer in the region. The forestation campaign is available at 30 stores across the UAE, including branches in Mall of the Emirates, Ibn Battuta Mall and Dubai Festival City.
Mohamed Hamouda, VP P&G Gulf, said: “P&G is committed to actively protecting nature through our #ForestsForGood program. UAE businesses are in a unique position to lead efforts to improve our environment and engage consumers in the process. Our longstanding collaboration with Carrefour on its 26th anniversary here in the UAE offers both organisations an opportunity to demonstrate the power of brands to enact positive environmental change. We look forward to building on this coalition through future initiatives with trusted and mindful partners.”
Bernardo Perloiro, Chief Operations Officer of Carrefour UAE at Majid Al Futtaim Retail, said: “on our 26th Anniversary year, we hope to inspire future generations by calling for sustained action to truly build an environmental movement. This initiative is just the beginning, and we look forward to partnering with P&G to deliver long-lasting value through every experience with sustainable initiatives that have a measurable, positive impact on our surrounding communities and the world around us.”
This year, P&G has declared accelerated commitment to strengthen progress towards its global Ambition 2030 goals. So far, P&G #ForestsforGood has planted 5 forestation programs in the UAE and 11 more planted across Africa and Asia, with an additional 26 planned within the next year. P&G has also set a new ambition to achieve net zero greenhouse gas (GHG) emissions across its operations and supply chain, from raw material to retailer, by 2040 as well as interim 2030 goals to make meaningful progress this decade.
The joint initiative naturally aligns with the Dubai 2040 Urban Master Plan and green spaces program announced by the government earlier in 2021, which sets out to bring people together to create forests on the desert coastline of the UAE. It marks a major step for the region as two world-renowned brands play a key role in helping future generations understand the true value of partnership and join forces to create a sustainable future for all.
P&G serves nearly five billion people around the world with its brands. The company has one of the most robust portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.
Carrefour was launched in the region in 1995 by UAE-based Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in over 30 countries across the Middle East, Africa, and Asia, and fully owns the operations in the region. Today, Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, serving more than 750,000 customers daily and employing over 37,000 colleagues.
Carrefour operates different store formats, as well as multiple online offerings to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour offers an unrivalled choice of more than 500,000 food and non-food products, and a locally inspired exemplary customer experience to create great moments for everyone every day. Across Carrefour’s stores, Majid Al Futtaim sources over 80% of the products offered from the region, making it a key enabler in supporting local producers, suppliers, families and economies.
About Majid Al Futtaim:
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 375 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.