Philips Middle East collaborates with Kuwaiti chef, Faisal Fahad Al Nashmi, for the launch of its latest innovation

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Together, Philips Middle East and Chef Faisal will introduce a new way of cooking to drive healthier habits in Kuwait.

Philips Middle East, a global leader in the innovation of consumer products and domestic appliances, is collaborating with the world-renowned Kuwaiti chef and restaurateur, Faisal Fahad Al Nashmi, for the launch of the Air Cooker 7000 Series.

Since breaking onto the Kuwaiti food scene at the age of 24, chef Faisal Fahad Al Nashmi has quickly established himself as one of the most influential chefs in the country. His collaboration with Philips aims to empower people in Kuwait to create chef-worthy meals that are healthier and tastier, at home.

The Air Cooker has been given Chef Faisal’s seal of approval as a new way to discover flavour, creativity and control in the kitchen. Using innovative NutriFlavour technology to create optimal levels of temperature, humidity and time, the device cooks food to perfection while also preserving up to 90% of nutrients. The Smart Climate Control feature sets ideal cooking conditions automatically, enabling precise results even for complex recipes through a range of cooking methods such as steaming, roasting, baking, slow cooking, or even sous viding.

Philips Middle East has also developed a savvy sous-chef to work alongside the Air Cooker: the NutriU app. After selecting from an extensive range of recipes, the user must simply press start and let the Air Cooker automatically set the perfect cooking climate. To kick start the collection of Air Cooker-specific recipes, Chef Faisal himself has adapted three of his signature dishes to the innovation, for everyone to enjoy a restaurant-worthy meal from the comfort of their home.

May Buhaisi, Category Lead at Philips Middle East commented on the collaboration: “We all know that healthy eating is the cornerstone of a healthy lifestyle, however it’s not always easy to create exciting and nutritious meals that look and taste good. The Philips Air Cooker 7000 Series is designed to help achieve delicious and healthy meals effortlessly.”

Chef Faisal also commented: “I’m proud to be a part of this exciting launch and contribute towards an entirely new culinary cooking experience. Cooking is an artform. It’s an opportunity to experiment, be creative, and discover new flavour combinations. The Philips Air Cooker is the perfect companion for this, giving every home cook the confidence to be bold.”

The Philips Air Cooker 7000 Series is available for purchase in all Xcite stores across Kuwait for just 249 K.D. The NutriU app is available for download from the App store for iOS devices and Google Play store for Android devices.

Notes To Editor

Philips has been helping people turn houses into homes for over 130 years. By bringing meaningful innovation to kitchens and enabling families to prepare and enjoy healthy and convenient homemade meals, the company has inspired loyalty from millions of consumers worldwide. Philips’ proven track record in customer satisfaction has positioned the company as the leading global brand in the small domestic appliances sector.