Account win adds to PLG’s already extensive roster of global gaming giants
Dubai, United Arab Emirates: Firmly reiterating its reputation as the MENA region’s leading and most disruptive gaming and eSports company, Power League Gaming (PLG), today announces that it has been awarded the prestigious contract by Razer, the world leader in high-performance gaming hardware, to launch its Razer Invitational tournament series for the first time in the MENA region.
Another major client win for PLG in 2021, the contract with Razer will see PLG manage the entire tournament from planning to inception, covering seven countries in the MENA region that include; KSA, UAE, Kuwait, Oman, Bahrain, Qatar and Egypt.
Running until 2nd September 2021, the tournament series includes four of the biggest games in the market and have been expertly selected by PLG to attract the Arabic gaming audience and include; Call of Duty Black Ops, League of Legends, PUBG Mobile and Valorant, with a prize pool of $50,000 at play for the series.
Matthew Pickering, CEO of Power League Gaming said: Matthew Pickering, CEO of Power League Gaming said: “We are delighted to announce this strategic partnership with Razer, one of the most influential and progressive brands in the global gaming space. PLG has invested heavily in infrastructure and systems to create world class production formats for eSports and content creation. We look forward to launching the inaugural MENA Razer Invitational providing credible and exciting experiences to the highly valued and engaged Arabic gaming audience.”
Offering 360 degree project management, PLG will handle the entire planning and production of the tournament, as well as the commentating, at its fully-equipped 10,000 square foot production studio in Dubai. PLG is also in charge of influencer relations for the project, working with leading Arab gaming influencers such as Gamer Snack and Opiilz, as well as social media management, asset production and the running of the online campaign.
About Power League Gaming:
Power League Gaming (PLG) is the MENA region’s leading and most disruptive Esports and Gaming company and is responsible for some of the largest Esports and Gaming activations to date.
For the past decade, PLG has been at the forefront of the Gaming and Esports sector in the MENA region, directly shaping and influencing the way in which gamers, publishers and brands interconnect throughout all layers of the value chain.
PLG is considered the MENA region’s premiere full-service Esports and Gaming company, providing an end-to-end solution for brands seeking to enter the Gaming sector successfully and Publishers looking to engage audiences, whether this be through Esports events, content creation or omni-channel ecosystem development. Amongst its portfolio of brands and partners, PLG has worked with; KFC, adidas, Lenovo, Coke, Razer, Kellogg, Nestle, Riot, EA – to name a few.
Whilst PLG operates across the MENAT region, the company is headquartered in Dubai, UAE, within its proprietary 10,000 sqft Esports production and content creation studios, with supporting offices and studios in Abu Dhabi and Cairo.