Prepaid Mobile Recharges are now available on


Customers using Etisalat and du prepaid numbers can now top-up their credit directly through the Amazon App or on

Mobile Recharges feature ensures quick and easy contactless payments and is supported in both Arabic and English

Dubai,UAE: has today announced a new innovative feature called Mobile Recharges, offering customers with prepaid numbers from Etisalat and du the ability to top up their credit directly on the Amazon Shopping App or on via the desktop or mobile browser.

Developed to ensure quick and easy payments methods, the Mobile Recharges feature is available in English and Arabic on Customers who wish to use the service will be required to select the Mobile Recharges option from the menu They will then need to enter their mobile number and complete transactions electronically via debit card, credit card, or with an Gift Card. Alternatively, when recharging on behalf of a friend or family member, customers can enter the phone number and enter the desired recharge amount.

The Mobile Recharges feature on was made available through collaborative partnerships with the UAE’s leading telecom operators, Etisalat from Emirates Telecommunication Group Company PJSC and du from Emirates Integrated Telecommunications Company (EITC). 

Khaled ElKhouly, Chief Consumer Officer, Etisalat, said: “At Etisalat, we understand the varying customer requirements, as there is a continuous effort to constantly innovate and build partnerships with entities such as Amazon. The new online recharge service for Etisalat subscribers through reaffirms our commitment to deliver flexible value propositions that address our customers’ needs. We look forward to working with Amazon to delight our customers with top-notch benefits, convenience and flexibility on their prepaid mobile transactions.”

The introduction of Mobile Recharges on adds to the growing list of features and services available on This includes Subscribe & Save – an innovative and easy-to-use service allowing customers to schedule automatic deliveries of everyday essentials; and Amazon Home Services – a marketplace for over 70 on-demand professional services.

Ronaldo Mouchawar, Vice President, Amazon Middle East and North Africa (MENA), said: “At Amazon, we are constantly looking for new ways to simplify customers’ everyday needs and deliver to them the best possible experience. The Mobile Recharges feature on is another testament to our commitment to delight customers and innovate on their behalf.”

About Amazon:

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

About Etisalat:

Etisalat Group is one of the world’s leading telecom groups in emerging markets. With consolidated net revenues at AED 52.2 billion and consolidated net profit of AED 8.7 billion for 2019, its high credit ratings reflect the company’s strong balance sheet and proven long-term performance. 

Headquartered in Abu Dhabi, Etisalat was established over four decades ago in the UAE as the country’s first telecommunications service provider. An international blue-chip organisation, Etisalat Group provides innovative solutions and services to 149 million subscribers in 16 countries across the Middle East, Asia and Africa. 

Etisalat is the fastest mobile network globally by Ookla® Speedtest® in 2020 providing its subscribers the most superior experience. Etisalat is named “The Most Valuable Portfolio Brand” in the Middle East and North Africa (MENA) by Brand Finance, and has become the first group from the Middle East to break the USD 10 billion barrier in terms of wider portfolio value.