- Pampers believes in protecting every baby, and the planet they grow up in
- Program to protect Arabian Gulf critically endangered baby Hawksbill turtles
Dubai, United Arab Emirates: Today, Pampers announced that it is investing in the conservation of a globally critically endangered species, baby Hawksbill turtles (hatchlings). Hawksbills are universally beloved creatures and a valuable member of the Arabian Gulf marine ecosystem, protecting this species is of global importance.
In partnership with Emirates Marine Environmental Group (EMEG), the Pampers “Protect Baby Turtles” Program at the P&G Dubai Mangrove Forest will comprehensively enhance nesting habitats and facilitate a safe environment for Hawksbill hatchlings, giving them the best start on their journey to the ocean.
Karim ElFiqi, Pampers Vice President at Procter & Gamble commented, “Pampers aims to give the best start in life to the babies it serves and the endangered babies who share our planet, starting with baby sea turtles. Just like the early years of a baby’s life are important to their development, the first year of a baby Hawksbill turtle’s life is also critical to their survival. We feel we can play an important role in raising awareness for the species, as well as help provide them with a safe nesting environment and one where hatchlings can move freely into the ocean.”
The Hawksbill Turtle’s global population has reduced at an alarming rate. Protected under the Endangered Species Act and listed as “critically endangered”, the nesting population has declined by 80% due mostly to human impact and habitat loss. It is estimated there are currently only around 8,000 nesting turtles annually. Preferring sandy beaches and coastal dunes where nesting sites are within reach, the turtles help maintain the health of marine ecosystems.
Major Ali Saqr Sultan Al Suwaidi, President of EMEG, commented, “We are proud that Dubai is one of the nesting grounds for the Hawksbill. Once they reach maturity at around 20 to 35 years of age, the female will return to coastal beaches of the P&G Mangrove Forest at Jebel Ali Wildlife Sanctuary where they were born, to nest and lay their eggs, thus completing the circle of life. With the support of Pampers, we will be able to ensure we provide them with a protected area to nest where they can safely emerge and return to the sea.”
This initiative aligns with the UAE Environment Vision 2021, ensuring sustainable development while preserving the environment, and is the latest in a series of innovative ecological initiatives Pampers and P&G are putting their weight behind as a Force For Good, in order to accelerate their commitment towards sustainability as well as increase community engagement for the environment.
As part of the Pampers “Protect Baby Turtles” Program, to encourage everyone to play a part, Pampers is also donating 10 AED on every pack sold on FirstCry.ae for the World Ocean Day event (June 8/9/10) to help protect the Hawksbill turtles. In the longer term, the program partnership will extend to turtle satellite tagging, scientific research as well as conservation awareness events.
The P&G Dubai Mangrove Forest is located in the Jebel Ali Wildlife Sanctuary, a United Nations globally protected reserve that has been included in the Ramsar List of Wetlands of International Importance and is being managed by Emirates Marine Environmental Group (EMEG).
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, join the Pampers Rewards program, and find ideas and information to help your baby get the most out of love, sleep and play.
About Emirates Marine Environmental Group:
Emirates Marine Environmental Group (EMEG) is a non-profit organization based in Dubai, United Arab Emirates. Established in 1996 under the patronage of Her Highness Sheikha Manal bint Mohammed bin Rashid Al Maktoum and leadership awarded to Major Ali Saqer Sultan Al Suwaidi. The Emirates Marine Environmental Group mission is to preserve biodiversity in the United Arab Emirates. The Marine Reserve on the western border of Dubai is used as a base to develop and organize educational camps for schools, community members and corporate groups in an effort to increase awareness and understanding of regional environmental threats and issues.
About Procter & Gamble:
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands. Fostering equality and inclusion, supporting our communities and protecting the planet are embedded in how we do business. We believe we have a responsibility to make the world better — through the products we create and the positive impact our brands and Company can have.
P&G’s brands include Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.