Pure Storage Showcases Industry First at GITEX 2023: All-Flash Solutions for Every Storage Need


Pure Storage is the first technology provider that can satisfy the entirety of a customer’s storage needs with all-flash.

Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technology and services, today announced its participation in the 43rd edition of GITEX (Hall 7, Stand B50). Pure Storage enables customers to innovate through its unique differentiation of native flash management, Purity architecture, Evergreen® subscription, and cloud operating model.

Event showcase:

Pure will showcase new additions to the portfolio which truly enable customers to remove the final remnants of legacy architecture and spinning disk from their data centres, including: 

  • FlashArray//E, the latest addition to Pure Storage’s flagship FlashArray family of products, which delivers the simplicity and efficiency of flash for all file and block data repositories, from content libraries to backup sets to active archives.
  • New models of FlashArray//X™ and FlashArray//C™ which deliver up to 40% higher performance, 30% more inline compression to stretch storage capacity, and new ransomware protection capabilities delivered entirely via non-disruptive upgrade.
  • FlashBlade//E™, a scale-out unstructured data repository built to handle exponential data growth with industry-leading energy efficiency.

Industry Significance:
Legacy storage systems are a drain on enterprises’ IT teams and budgets, as they are challenging to manage, require significant power & cooling, take up large amounts of space and their components fail too often, causing disruption and risking valuable data. Pure Storage’s solutions support enterprise’s growing data storage requirements, with one consolidated management platform in Pure1, delivered via a flexible consumption model through Evergreen. These solutions meet customer needs by:   

  • Meeting environmental goals by offering two to five times more power and space efficiency compared to all-flash and ten times more efficiency than disk;
  • Maximising investment and providing 50% lower Total Cost of Ownership (TCO) compared to competitive offerings of both flash and hard disk;
  • More than 10x the reliability over competitors; 
  • Require five to ten times less manual labour to operate than legacy storage; 
  • Pure’s Cloud Operating Model enables customers to operate their storage the way that cloud customers operate theirs: highly automated, orchestrated, and available as a service.

Executive Insight:

“Customers come to us for infrastructure which supports their business needs and frees up teams to focus on strategic tasks. At GITEX we will be showcasing solutions which are unique in helping customers to implement the most modern, simple storage delivered with a cloud operating model and via flexible consumption,” commented Omar Akar, Regional Vice President for Middle East & Emerging Africa at Pure Storage.

Additionally at the event, Pure Storage will stream a series of live podcasts from a studio on the company’s stand. Guests will discuss industry hot topics and customer needs in the Middle East. 

About Pure Storage:

Pure Storage (NYSE: PSTG) uncomplicates data storage, forever. Pure delivers a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it. Pure’s commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more. Pure believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint. And with the highest Net Promoter Score in the industry, Pure‘s ever-expanding list of customers are among the happiest in the world.