Queen of Stage Myriam Fares endorsed 2021 Spring collection now available in select REDTAG stores


REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched its 2021 Spring collection as part of its ongoing endorsement campaign with Arab pop icon, Myriam Fares

Dubai, UAE: REDTAG today announced that its 2021 Spring collection, endorsed by Myriam Fares, beloved Arab star of screen and stage, is now available to its shoppers in select REDTAG stores in GCC. The collection is part of REDTAG’s ongoing endorsement campaign with Myriam Fares for its Collection.

Myriam Fares is an inspiration to millions of followers, and is known for the multicultural influences in her music. The REDTAG  2021 Spring collection also fuses classic Arab motifs, with sleek modern lines, that would be equally at home at the Milan Fashion Week, the Arab Fashion Week or the Dubai Racing Carnival! An example are distinctively Arab aesthetics like gold satin joggers that hint at the region’s love for the ornate, while also reflecting an international trend for gold.  

The collection fuses spirited casual verve, with charismatic and cosmopolitan class. From glitzy gold and scarlet, to vibrant blues from sky to sea, the REDTAG 2021 Spring collection captures playful zesty hues that hint at a joyful escapism along with bold, iconic looks. 

Switching from ‘above the keyboard dressing’ that exudes confident businesswoman, for a mid-morning zoom call, to being the bewitching center of attention, at an ultra-swish and tinselled nightspot, the REDTAG 2021 Spring collection has it all. From a streetwear-savvy future commuter look with bomber infiltrates, to eye-catching belted blazer plateaus; satin jackets to body con dresses, and graphic T-shirts to pencil skirts; the REDTAG 2021 Spring collection has something for the most discerning fashionista.

Whether emoting on-screen, or mesmerizing on stage with flawless choreography, Myriam Fares is always the definition of effortless glamour and grace. The REDTAG 2021 Celebrity Spring collection is brimming with that same easy perfection, and is now available at selected REDTAG stores.  


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.