Quickerr by Choithrams Brings Fast, Everyday Convenience to Dubai Metro

• The convenience-led format, designed around quick purchase missions, will expand across 28 Dubai Metro stations through a phased roll-out.  
• The rollout marks the latest step in Choithrams’ journey from trusted neighbourhood supermarket to new convenience locations across Dubai. 

Dubai, United Arab Emirates – August, 2026: Choithrams, leading UAE-based retail and distribution chain, launched Quickerr by Choithrams stores on four Green Line stations across the Dubai Metro, bringing a faster, more accessible shopping format to the everyday journeys of commuters across the city.  

Quickerr represents Choithrams’ focus on speed, convenience, and making everyday shopping easier. The concept reflects the brand’s ambition to be closer to customers wherever they are commuting, working, or living within the surrounding community. 

Unlike a traditional Choithrams supermarket, which offers a wider grocery assortment, Quickerr is a convenience-led format with a curated range built around quick purchase missions. Stores will offer fresh food, grab-and-go options, beverages, and everyday essentials in an easy-to-navigate format for customers on the move.

The Metro rollout builds on Choithrams’ evolution beyond the traditional supermarket. In 2022, Choithrams announced a partnership in the hotel sector, introducing eight 24-hour convenience stores across hotels in Dubai, serving hotel guests, tourists, and nearby residents. Quickerr extends that journey by adapting Choithrams’ trusted neighbourhood offer to another important part of everyday life: the daily commute.

Mark Mortimer-Davies, CEO of Choithrams, said: “Choithrams has always evolved by staying close to our customers and anticipating how their lives are changing. Quickerr is a natural extension of that philosophy—bringing the trust, quality and convenience of Choithrams into a faster, more accessible format for customers on the move.

Our expansion into the Dubai Metro network marks an important milestone in that journey. With Quickerr, we are bringing Choithrams closer to where people live, work and travel, making everyday essentials more accessible and convenient across the city.”

Quickerr by Choithrams will expand across 28 Dubai Metro stations through a phased rollout. Quickerr Metro locations will also feature combo offers available exclusively to members of the BOUNZ loyalty program. 

Whether stopping for breakfast before work, picking up a quick meal, or buying an everyday essential on the way home, customers can shop quickly and continue their commute with minimal interruption.

The first four Quickerr by Choithrams stores will be located at:

About Choithrams:

Founded in 1974, Choithrams is a UAE-based retail and distribution company with over 50 years of operations in the GCC. Delivering value, quality, and safety across its network, they operate in full compliance with regulatory standards and IMS policies.   

Choithrams is trusted by millions, putting customers at the centre of what they do. Sustainability and social responsibility are embedded in its operating model through a seven-pillar Sustainable Living Plan. Choithrams is committed to supporting local and international humanitarian initiatives through partnerships with the United Nations World Food Programme and Médecins Sans Frontières, and collaborations with Mohammed bin Rashid Global Initiatives entities, including Dubai Cares, the UAE Food Bank, and Al Jalila Foundation, to deliver long-term community impact.