RACING FOR A SUSTAINABLE FUTURE AT THE PUEBLA E-PRIX

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  • NEOM, Principal Partner of the Mercedes-EQ Formula E Team, takes a closer look at how the Formula E, as a sport, harnesses innovation to create a more sustainable future.

Neom, Saudi Arabia: With rounds 8 & 9 of the ABB FIA Formula E World Championship taking place in Mexico over the weekend, NEOM focuses on how Formula E has helped lead the charge as the country continues to make strides in its sustainability approach. 

Formula E is well known for driving performance both on and off the track with the World Championship actively promoting alternative energy solutions to contribute to reducing air pollution and fighting against climate change around the world, in partnership with UN Environment Programme’s #BeatAirPollution campaign.

The NEOM project is committed to working in harmony with the environment harnessing innovation to create a more sustainable future. 

Damien Trinder, NEOM’s Chief Environment Officer said, “It’s exciting to be part of the clear progress Formula E as a sport is making in this field. Our partnership with the Mercedes-EQ Formula E Team gives us the opportunity to work alongside an organization who share our passion for the environment, providing us with key learnings in technology solutions, helping us to build a new future with sustainability as a core value.”

About NEOM:

NEOM is an accelerator of human progress and a vision of what a New Future might look like. It is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this New Future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional liveability, creating thriving businesses, and reinventing environmental conservation. NEOM will be the home and workplace to more than a million residents from around the world. It will include towns and cities, ports and enterprise zones, research centres, sports and entertainment venues, and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate and commercialize new technologies and enterprises in ground-breaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity – all supported by a progressive law compatible with international norms and conducive to economic growth.

About the Mercedes-EQ Formula E Team:

Motorsport has been a core element of Mercedes-Benz for more than 125 years. The first vehicle to bear the Mercedes-Benz name was a racing car. Last year, Mercedes-Benz added a new chapter in its long and successful motorsport history. The ABB FIA Formula E World Championship is the ideal platform to demonstrate the performance of the Mercedes-EQ battery-powered electric vehicles, offering a completely new kind of experience, which combines racing with a unique event character. The team celebrated the first ever fully-electric race win for Mercedes-Benz and ended their debut season in Formula E in third place in the team championship.