Ramadan Heroes reflects the spirit of the holy month


152 iftar meals and 91 Ramadan boxes

Shaima Rashed Al Suwaidi:

  • Community’s response to the campaign in its first week reflects their noble humane feelings and keenness to extend a helping hand to the needy among us.
  • This is a promising start to the campaign, and we look forward to achieving exceptional participations that make a difference in people’s lives by the end of the month.
  • Through the campaign, we seek to support the efforts of our wise leadership in the field of humanitarian work, the latest of which is the ‘100 Million Meals’ campaign

Dubai, UAE: Dubai Culture and Arts Authority (Dubai Culture) announced a heart-warming turnout for its ‘Ramadan Heroes’ campaign. In its first week, the campaign recorded 243 participations with Iftar meals and Ramadan boxes, making it a model for all charity and humanitarian work, encouraging the community to support charitable initiatives throughout the holy month.

Shaima Rashed Al Suwaidi, Director of Marketing & Corporate Communication Department, and Acting Chief Executive Officer of Arts & Literature Sector at Dubai Culture, emphasised the importance of promoting social responsibility and the values of benevolence, compassion, solidarity and compassion that Ramadan carries through such charitable initiatives, reflecting the culture of giving, participation and cohesion that are distinctive of the UAE.

Al Suwaidi said: “The community’s interaction and the distinguished number of participations that the ‘Ramadan Heroes’ campaign attracted in its first week embody the Emirati society’s noble sentiments, represented by groups, individuals, institutions and companies, and their keenness to extend a helping hand to the needy in all circumstances, inspired by the spirit of our country’s union and the principles of giving instilled by our wise leadership. It is a promising start to the campaign, and we look forward to achieving exceptional participations that make a difference in people’s lives by the end of the month.

Al Suwaidi added: “Through this campaign, we seek to support the efforts made by our wise leadership in the field of humanitarian work to support the needy, the latest of which is the 100 Million Meals’ campaign, the largest food drive in the region launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum to provide food support to needy individuals and families in the Arab Region, Africa, and Asia as well as to contribute to overcoming global hunger and malnutrition.”

The ‘Ramadan Heroes’ campaign invites community members in the country to contribute by purchasing Iftar meals and talabat Mart Ramadan Boxes through the talabat application that would be delivered in coordination with the campaign’s partners, talabat, Emirates Red Crescent Authority (ERC) and the UAE Food Bank, to beneficiaries’ houses across the UAE at a time when free Ramadan tents will not be made available as per national preventive measures.

This campaign falls under the umbrella of Dubai Culture’s humanitarian community initiatives aimed at promoting the spirit of benevolence and spreading the values of giving among society members. It also comes within the framework of the Authority’s efforts to support the UAE’s agenda of achieving the global sustainable development goals, especially the second goal — ending hunger — as well as of ensuring food security, improving nutrition, and promoting sustainable agriculture.

HE Hamoud Abdullah Al-Junaibi, Deputy Secretary-General for Marketing and Resource Development at the ERC, praised Dubai Culture’s initiative and social responsibility in its relentless pursuit to advance the fields of partnership. He affirmed that the initiative opens wider horizons for coordination and cooperation as well as strengthens partnerships throughout Ramadan to achieve the objectives of the initiative and mobilise support for the local community by tending to the needs of the fasting people during Ramadan.

Al-Junaibi added: “At ERC, we are pleased to be partnering on this qualitative initiative, whose results we are confident will undoubtedly be satisfactory and consistent with the higher goals pursued by the initiative’s partners to promote the values of benevolence, compassion and community cohesion. ERC will spare no effort to ensure the success of the ‘Ramadan Heroes’ campaign and achieve its noble objectives. I thank and praise Dubai Culture for its role in adopting initiatives that contribute to strengthening social responsibility as well as for its pioneering role in the fields of culture, arts and creativity.”

Jérémy Doutté, Vice-President UAE at talabat, said: “We are glad to witness the success of the second edition of the “Ramadan Heroes” campaign during its initial roll-out phase, raising over AED 24,000 in just the first week. During the campaign’s inception in 2020, more than 50,000 meals were provided to people in need across all Emirates and we hope that this year we will be able to create a bigger impact together with our customers and partners: Dubai Culture, Emirates Red Crescent Authority and UAE Food Bank.”

Doutté added: “At talabat, we believe that people are at the heart of the business and it gives us a great sense of pride to leverage our platform to support such nobles causes, especially during this holy month. Through our close partnership with trusted local charities in the UAE and by employing the power of technology, we enable our customers to give back to the communities they live in safely, from anywhere and with just a few clicks.”

The Ramadan Heroes campaign that will continue till the end of the holy month has registered the donation of 152 iftar meals and 91 talabat Mart Ramadan boxes since the campaign’s launch on 7 April. The meals and boxes were distributed to labourers and needy families across various parts of the country according to an integrated plan developed in coordination between Dubai Culture and its partners talabat, ERC, and UAE Food Bank. The numbers of needy individuals and families were listed within a comprehensive database, and logistical support was provided for the delivery of meals and boxes taking into account sterilisation and safe delivery. 

Iftar meals and talabat Mart Ramadan boxes are distributed in Dubai, Ajman, Umm al-Quwain and Ras Al Khaimah through the respective UAE Food Bank branches, while donations in Abu Dhabi are delivered via ERC. Donations to Sharjah and Fujairah are delivered in cooperation with Sharjah Charity Association and Fujairah Charity Association respectively.

To donate an Iftar meal or Ramadan Box, please visit the virtual charity ‘Ramadan Heroes’ on talabat https://rb.gy/d8b2mh

About Dubai Arts & Culture Authority 

On 8th March 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched Dubai Culture & Arts Authority to be the custodian entity of the cultural and creative sector in the emirate, based on its cultural responsibility towards Dubai and to help define it at the local and global levels, enabling and developing these sectors to consolidate the emirate’s position as an active global centre for creativity. 

Under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, the Authority is committed to enriching the cultural scene of the emirate, based on the heritage of the United Arab Emirates, and is working on building bridges of constructive dialogue between various civilisations and cultures to enhance Dubai’s position as a global centre for art and culture, an incubator for creativity, and a thriving hub for talent.

The Authority is also committed to reviving Dubai’s history and highlighting the splendid image of its contemporary cultural fabric through a series of innovative cultural initiatives, events and projects, as well as the cultural, historical and heritage assets it sponsors, including the management of five of the city’s notable heritage monuments, six museums, and eight branches of Dubai Public Libraries.

Dubai Culture is working to develop regulatory frameworks for the cultural and creative sectors in Dubai, based on the priorities of its updated strategic roadmap for the next six years and on the enablers that contribute to its realisation to seek and support talents and stimulate active participation from all segments of society. The aim is to create an economic system that stimulates creative industries and reinforces Dubai’s position as a global cultural destination, in addition to its cultural responsibility of safeguarding the tangible and intangible cultural heritage of the emirate.

The Emirates Red Crescent Authority’s Ramadan Campaign:

During the Holy month of Ramadan, the Emirates Red Crescent Authority organizes charitable programs and initiatives across the country to embody the spirit of giving and humanitarian engagement in the holy month.

The Authority provides food, free ready meals, Iftar boxes, dates for the needy families, workers and elderly.

The Authority also provides Iftar meals, dates, and water for workers, and families affected by Covid-19, in addition to distributing Iftar meals for the first defense line staff and communities through embassies, as well as distributing Eid clothing and children’s toys.

About talabat:

talabat transformed the food ordering business in the Middle East when it launched in Kuwait in 2004. With a network of over 28,000 brands and over 48,000 branches, talabat has become the region’s home of food.

In addition to food ordering, talabat is also revolutionising the grocery ordering vertical in the MENA region. talabat Mart, the region’s first q-commerce store launched in Kuwait in October 2019. Without a storefront, talabat mart is delivery-only and provides hyperfast 30-minute delivery of groceries to customers. Currently, talabat Mart is now operational in Kuwait, UAE, Bahrain, Oman, Jordan and Egypt.

Today, talabat lives to help people create and enjoy the moments that matter. With talabat as their trusted sidekick, customers can spend less time preparing food, shopping for groceries, and doing other unimportant tasks and more time doing what matters to them. talabat is part of Delivery Hero, the global leader in online food ordering and delivery.