RCU Launches First AlUla Destination Online Travel Training Hub


Dubai, UAE:

As part of its participation at the Arabian Travel Market 2022, the Royal Commission for AlUla announced today the launch of its first Travel Agent Training Programme & Trade Information Hub – AlUla Specialist.

The bespoke online hub will drive awareness of AlUla as a new and unexplored heritage and culture destination of global significance. The training platform will facilitate global travel agents to learn, market and sell trips to the vast desert region in North West Saudi Arabia.

The course will lay-out five training modules in English and Arabic languages: Introduction to the destination of AlUla; the UNESCO World Heritage Site of Hegra; Dadan and Jabal Ikmah; AlUla Old Town and Oasis; and Nature and Adventure attractions.

The content will educate and support the trade highlighting key messaging, positioning and unique AlUla experiences to travel partners.

As well as the dynamic five-module trade training programme, features include a trade toolkit including downloadable factsheets, brochures and visitor guide, video and training webinars, trade rewards and incentives, regular news and product updates as well as the opportunity to attend upcoming events.

Participants who pass the final exam of the training programme will become an AlUla Travel Specialist and be profiled as a premium AlUla operator that can provide world-class service and up to the minute information on AlUla, to increasing travel bookings to a unique destination of a 200,000-year of unexplored human history.

“With AlUla Specialist we have developed what we hope is best in class programming to support our global network of valued trade partners. AlUla is an incredibly rich and inspiring destination and we look forward to introducing AlUla to our trade partners, first digitally and then in person,” said Phillip Jones, Chief Destination Management and Marketing Officer, at the Royal Commission for AlUla.

“We need to train and prepare the next generation of tourism professionals who we know we can trust to provide an on-demand expertise to travellers and industry partners as we concentrate our efforts to attract 180,000 visitors by the end of this year and 250,000 visitors in 2023,”

Participating within the Saudi Pavilion as partner with Saudi Tourism Authority (STA), RCU is promoting AlUla as a year-round boutique destination to thousands of travel and media professionals from around the world.

Key announcements from AlUla at this year’s ATM are AlUla’s new calendar of events 2022/2023 and accommodation news including details of a new eco-lodge hotel as well as AlUla summer activities and promotions.

Those pursuing AlUla’s official tourism certificate and want to participate in shaping the city’s present and future can now register in the training program on www.alulaspecialist.com