Red Bull Racing Honda F1 Show Car Comes to Town

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Trading Enterprises Honda, in conjunction with Honda Racing and Red Bull Racing, is bringing the Formula One show car to the UAE for a roadshow across the Emirates

Dubai, UAE: F1 fans rejoice! Al-Futtaim’s Trading Enterprises, the exclusive distributor of Honda vehicles in the UAE, will be taking the RB16B Red Bull Racing Honda F1 show car on an exciting roadshow touring across the Emirates. Designed for the 2021 Formula One season, fans in the UAE can get up close and personal, at different locations, with the car.

Honda has long enjoyed a rich racing heritage and association with Red Bull Racing, having provided engines to the Red Bull family and Scuderia AlphaTauri teams since 2019, securing nine race victories to date.  The roadshow commences this weekend, Thursday 17th June at Dubai Festival City Mall, known for its exceptional shopping experiences.  Honda UAE will be asking fans to show off their podium winner look next to the Red Bull Racing Honda F1 show car for a chance to win a stay at the Intercontinental Hotel in Dubai or Abu Dhabi as well as additional spot prizes such as Red Bull Racing Honda merchandise. Winners will be announced by 20th July 2021. 

The roadshow’s first pit-stop after Dubai Festival City Mall will be the Honda showroom in Umm Al Nar, Abu Dhabi before moving on to YAS Mall. The car will also be making a special appearance at the opening event of the all new Honda facility in Al Ain, culminating at the Honda showroom in Festival City, Dubai.

Rhett Maxwell, Honda UAE’s General Manager at Al-Futtaim’s Trading Enterprises, said, “Formula One has always enjoyed great popularity in the UAE and we are thrilled to be able to leverage our partnership with Red Bull Racing to bring this machine to fans across the Emirates. Al-Futtaim prides itself on its customer-centric approach and we are committed to finding new ways to get closer to our customers to deliver on our brand promise of enriching every day. With this roadshow we are putting our customers and Honda Racing fans right at the centre of the action. We look forward to seeing you at one of our locations across the UAE.”

A subsidiary of the Al-Futtaim Automotive Group, Trading Enterprises was established in 1970s in Dubai and is the sole authorised retailer for Honda and is staffed with a highly skilled and trained professional team to provide a complete car buying experience. 

Full schedule:

  • 17th-19th June: Dubai Festival City Mall
  • 21st-29th June: Honda Showroom Umm Al Nar
  • 1st-3rd July: Yas Mall
  • 5th-8th July: Honda Showroom Al Ain
  • 10th-17th July: Honda Showroom Dubai Festival City  

About Trading Enterprises Honda:

Trading Enterprises Honda, part of Al-Futtaim Automotive, is the sole UAE distributor for Honda vehicles, motorcycles, marine engines, power products and parts. Recognised as one of the largest independent Honda distribution companies in the world, Trading Enterprises Honda is supported by an expansive network of modern showrooms, after sales facilities, and retail Parts counters located across the UAE.

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers every day.