The Middle East’s leading value fashion and homeware brand, REDTAG, has announced 5,000 lucky winners of its Happiness Card raffle draw, reinforcing its reputation as a brand that excels in delighting shoppers with customer-centric campaigns.
Jeddah, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has announced the names of 5,000 lucky winners of its Happiness Card raffle draw. The winners have received a Happiness Card worth SAR100 each, redeemable at Jarir Bookstore, Panda, REDTAG, and Gaming.
The winners were chosen from each of REDTAG’s stores across KSA. Happiness cards were sent out digitally via SMS and email to all the winners, along with details on how and where to redeem. REDTAG’s raffle draw was inspired by the success of its ‘Wear a Smile’ campaign, which saw the brand launch customer services that redefine the ‘value fashion’ segment; including anytime-anywhere exchange, personal stylists, size assistance, and free home delivery.
Commenting on the raffle draw, Sameer Iqbal Lakadawala, Brand Head of REDTAG KSA, said, “The recently concluded Happiness Card raffle draw is emblematic of the brand’s motto of delivering top-notch value to its loyal customers. Over the years, REDTAG has carved a unique niche for itself in the KSA, as a value fashion brand; and the response we’ve got from our patrons has encouraged us to keep focusing on enhancing customer experience and product quality, within the segment.”
Sameer’s statement is validated by the host of customer-centric services that REDTAG has launched in recent months. Its ‘Wear a Smile’ initiative is part of a segment-leading, customer experience focused strategy, which has set the brand apart among shoppers. Through its well-conceived promotions, and consistently high standards of every-day customer service across channels, REDTAG has reinforced its reputation as a brand that consistently goes the extra mile to delight its customers.
“Our brand building approach is a combination of delighting patrons through exceptional customer experiences, strategic expansion to increase accessibility, value-based pricing along with great quality, and rewarding the customer with meaningful campaigns. This customer focus has been instrumental in our growth, and we’re proud to be a brand that has won the trust of so many loyal patrons,” Sameer added.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.