REDTAG announces winners of Ramadan Bonanza raffle, almost 600 lucky shoppers receive top-end Samsung Galaxy S21 Ultra 5G smartphones worth AED 3 million in prize value


Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion and homeware brand, has announced the winners of its Ramadan Bonanza raffle, with the draws for all markets having started on 20th of May 2021. 

Almost 600 lucky REDTAG shoppers won Samsung’s Galaxy S21 Ultra 5G smartphones, as part of a prize value of AED 3 million, in the ‘Shop and Win with REDTAG’ raffle, which was held over five weeks, beginning on April 11th. Customers were able to register their participation by uploading their invoice number, along with their details, to a centralized website that had been created for this purpose.

The digital draw for the raffle was conducted by relevant authorities, with winners announced on REDTAG social media pages.  

The Galaxy S21 Ultra 5G is one of Samsung’s top-end smartphone offerings at the moment, and is one of the region’s most sought after personal devices. In a move that reinforced REDTAG’s reputation, as a brand that seeks to delight its customers, there was no minimum spend limit for shoppers to enter the “Shop and win with REDTAG” Ramadan Bonanza raffle. 

Shehbaz Shaikh, Chief Retail Officer at REDTAG, took this opportunity to congratulate the winners. “At REDTAG, our objective is always to ‘wow’ our loyal customers, with something unique, and different. It’s really satisfying to see the excited reactions from the winners, on our social media pages, and I’m truly delighted for them”, said Shehbaz. 

“I’d like to thank Samsung, for collaborating with REDTAG, so we could create this offer for our customers. By making sure there was no minimum purchase limit to enter the raffle, and offering shoppers the chance to win a truly premium product, we wanted to show our appreciation for each and every one of our customers, without exception, no matter the amount they spent at our stores”, Shehbaz added. 

For more information, and to check if you are one of the lucky REDTAG shoppers to have won a Samsung Galaxy S21 Ultra 5G smartphone, please check REDTAG’s social media stories.

About Shehbaz Shaikh:

Shehbaz Shaikh is the Chief Retail Officer of REDTAG, a BMA International subsidiary and a leading fashion/lifestyle retail group in the GCC region. With nearly 20 years of experience across BMA International’s fashion, food and finance verticals, combined with stints in KSA, Bahrain, Kuwait and the UAE, Shehbaz brings rich market insight and eclectic domain expertise to the table. Shehbaz is also an avid tennis player, with quite a few prestigious trophies under his belt. Led by a purpose-driven mindset, strategic thinking, sportsmanlike disposition and ability to be a lifetime learner, Shehbaz continues to excel within the retail ecosystem.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.