REDTAG is primed for Eid shoppers, with unique and exciting products to delight the entire family


The region’s favourite value fashion and homeware brand is looking forward to making its customer’s Eid shopping an exciting affair, with tastefully curated collections.

Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion and homeware brand, is bringing its customers delightful collections with a unique local flavour, across its entire range of products, for Eid-al-Fitr.

REDTAG has something for everyone this Eid, from exquisite calligraphy wall art, to stylish fashions for the entire family. The REDTAG women’s fashion collections feature gold smoked detail sleeve tops, chic jumpsuits – ranging from black with golden cuffs, to peach embellished georgette – and stylish accessories like a stunning Mashrabiya Islamic patterned clutch, in gold.

Little ones in the family will look especially cherubic in REDTAG’s kid’s collection, which includes an adorable jacquard and gold dress for your young lady, that you can pair with gold fisherman sandals. Young gentlemen have delightful summer apparel to choose from, that will add a dash of style to their exuberant mischief. And the REDTAG men’s collections feature bold colours, trendy denims, and traditional Arab sandals – in an array of classic shades like black, tan, and blue – to add a regional flavour to the festivities.

The REDTAG homeware collection has truly excelled in capturing the classical grace of the traditional Arabic aesthetic. It features quintessential Islamic motifs, including wall art with ayats from the Holy Qur’an, created by artists from Syria; gold abstract serving trays, and gold-rimmed glassware and fine cutlery; to give any home an air of refined urbanity, and cheerful celebration.

600 lucky winners of the brand’s five-week Ramadan bonanza raffle will also have the chance to win Samsung’s top-end smartphone, the Galaxy S21 Ultra 5G.

Shehbaz Shaikh, Chief Retail Officer at REDTAG, reiterated the brand’s commitment to delighting customers, and exceeding their expectations. “Eid is a special time of year, when we make memories that linger, with family and loved ones, and reaffirm faith”, said Shehbaz. “We wanted to curate collections that reflect the unique regional identity and aesthetic, which are such a part of Eid celebrations”.

“We have put together offerings that will really ‘wow’ our customers, and add to the ambience of a very special occasion. And our Ramadan Bonanza raffle, which gives shoppers the chance to win Samsung’s top-end smartphone, is our way of showing our appreciation for our customers, and adding to the festive spirit”, Shehbaz concluded.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.