REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched a stunning new collection for Winter 2021, across product lines; with a world-class, sophisticated, and urbane look.
Dubai: REDTAG, the region’s favourite homegrown value fashion brand, has rewritten the rulebook for the value segment once again; with the launch of a Winter 2021 collection that will delight customers with offerings that feature an eye-catching cosmopolitan and polished aesthetic, across product lines.
The REDTAG Winter Collection for 2021 is guaranteed to cause a stir among its legions of loyal customers. Featuring a breath-taking aesthetic that includes street-savvy winter fashions, and homeware and furnishings that will add a touch of the superlative to any home, the popular value segment retailer’s latest collections are setting a new bar that will reset customer expectations.
The fashion product line of the REDTAG Winter Collection 2021 showcases a layered, snug but stylish look; ready to take on both the nip in the air, in the great outdoors, as well as winter days spent sharing precious moments in-doors. Featuring an endless array of gorgeous warm jackets, both fabric and synthetic, and retro-inspired knitwear for everyone in the family; flattering leggings, trousers, and skirts, in denim and tweed; charming beanies and headgear, that will keep you warm and looking like you just walked off a fashion shoot in Milan; the collection is the epitome of suave glamour. If that weren’t enough, the collection also features tasteful accessories to brighten any ensemble – from a selection of elegant handbags and backpacks to add a personal twist to your look, to sturdy and season-approved footwear that will keep pace with your winter adventures. And there’s no reason for anyone in the family to miss out. The REDTAG Winter Collection 2021 has something for all ages, from adults and teens, to tweens and infants; as well as striking and voguish plus size selections.
“Variety of selections has been the centrepiece of REDTAG’s Winter Collection 2021. We have put together a diverse product line this year, for all age groups and style preferences. The selections that we offer, along with our continued expansion for better brand accessibility, will put us on a new growth trajectory and cement our position as the leading value fashion brand,” said Jitender Advani, Head of Buying – Apparel at REDTAG.
The REDTAG homeware offerings, that are part of this outstanding Winter collection, will turn your home into a picture-perfect haven of plush, welcoming grace. The collection offers shoppers enchanting soft furnishings, bedding, rugs, bath linen, and more; in a design language that draws the eye, but also creates an ambience of quiet sophistication. REDTAG’s collection of wooden, wicker, and rattan furniture pulls out all stops, in creating a cultured and debonair look that will delight connoisseurs of the good life; and the brand’s cutlery and tableware selections will turn any gathering into an exquisite experience, and a memory that lingers.
“Everyone at REDTAG is looking forward to presenting our Winter 2021 homeware collections to our customers”, said Mohammad Khalid, the Head of Buying – Non-Apparel at REDTAG. “Our design teams have outdone themselves, and created a truly all-encompassing lifestyle statement, with these offerings. Winter is a special time in the Middle East, with more cultural events, entertainment, dining, outdoor activities, and socializing, than at other times of the year. We wanted REDTAG’s Winter 2021 homeware collections to reflect the mood of the season, and go beyond even the standards that we have set in the past. I believe we have succeeded in doing this, and we are sure our customers will agree,” Khalid added.
With REDTAG’S ongoing brand promises – including the ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, ‘Instant Gifts’, and ‘Free Home Delivery’ – the brand is continually striving to show customers how much their support is valued. Part of the larger #WearASmile campaign, these first-to-market services in the Middle East have reinforced REDTAG’s position as a leading customer-centric brand in the region.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.