REDTAG launches its latest store at City Center Al Zahia, Sharjah


Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion and homeware brand, launched its latest retail outlet last week at Sharjah’s iconic new shopping, entertainment, leisure, and dining address – Majid Al Futtaim’s City Centre Al Zahia. The coming together of one of the region’s most beloved retail brands, with the Northern Emirates’ latest super-regional mall, marks UAE’s optimistic return to normal.

Launched just in time for the holy month of Ramadan, REDTAG’s latest store offers 19000 sq. ft. of indulgence, featuring fashion, accessories and homeware, that will make the season of gratitude and sharing even more special. With unique and trendy selections – from thoughtful gifts to cheer your loved ones to the perfect attire and homeware for a memorable Iftar gathering – REDTAG’s City Center Al Zahia store has it all. 

A stunning and meticulously designed retail address, City Centre Al Zahia offers REDTAG’s shoppers its signature ambience and flair to make their shopping experience even more pleasant and delightful.   

Talking about the latest addition to its stores across UAE, Shehbaz Shaikh, Chief Retail Officer, REDTAG said, “The store is part of our larger expansion plan to come closer to our customers and offer them a delightful shopping experience in a choice of venues to suit their convenience. With Ramadan around the corner and UAE bouncing back to pre-Covid normalcy, this was the best time to launch the store. We have handpicked a selection of gifts, fashion and homeware to meet the needs and taste of everyone in the family”.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.