Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion and homeware brand, has launched its latest retail outlet at the Dana Mall in Bahrain. Located in Sanabis, Bahrain, the Dana Mall was one of the first shopping and entertainment establishments of its kind in the Kingdom.
Through 2020, REDTAG responded to quarantine and Covid measures by expanding its online presence, and launching several customer-centric initiatives. The brand’s Dana Mall outlet reflects an energetic new beginning, in the new normal. Launched just in time for the holy month of Ramadan, REDTAG’s latest store offers 14000 sq. ft. of the latest fashion, accessories, and homeware, to delight shoppers preparing for the season of gratitude and sharing.
With fine dining restaurants and retail outlets featuring some of the world’s most exclusive brands, and a state-of-the-art Cineplex and Theme Pak expected soon, the Dana Mall boasts high customer footfalls in the region. The launch of REDTAG’s latest outlet at the venue will cater to the brand’s rising customer base in Bahrain.
Shehbaz Shaikh, Chief Retail Officer, REDTAG sees the new store as another step to be closer to their customers. “Our Dana Mall store is part of an ongoing expansion plan, to reach more of our loyal customers, at venues that are convenient for them. With Ramadan not far away, the launch of this latest outlet is our way of thanking our Bahraini customers, who have been some of our most loyal supporters. The collections we are featuring in the store will be sure to delight the entire family, and make their Ramadan special and memorable”.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.