REDTAG launches new collection endorsed by Myriam Fares, for Eid Al Adha


REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched a new fashion collection for Eid Al Adha, as part of a series of offerings endorsed by Lebanese pop icon and Queen of Stage, Myriam Fares.  

Myriam Fares

Dubai: REDTAG, the region’s favourite homegrown value fashion brand, has launched a new fashion collection for Eid Al Adha, which has been endorsed by Myriam Fares, the much loved Arabian star of screen and stage. 

The REDTAG Myriam Fares collection for Eid Al Adha 2021 is being presented under the tag-line “Be the Woman You Are”, to reflect the many moods and personalities that any trendy and stylish fashionista would want in a diverse wardrobe, for all occasions and settings. 

Curated around the themes ‘The Retro’, ‘The Classic Elegant’, ‘The Sporty Active’, ‘The Pop’, ‘The Social Butterfly’, and ‘The Minimalist’; REDTAG’s Myriam Fares collection for Eid Al Adha 2021 will add a dash of chic grace to the festivities, be it at an elegant dinner, a sporty hangout, or a relaxed celebration at home.

Myriam Fares, one of the region’s most loved performers and artists, is also a much admired and emulated style icon. Renowned for making a memorable fashion statement with every ensemble she wears, and in every setting she graces, Myriam is looked up to by her millions of admirers. Her unique style always manages to fuse global trends and Middle Eastern aesthetics to perfection. And REDTAG’s Myriam Fares collection for Eid Al Adha 2021 takes this inspiration to the next level, with fashion to suit every taste and mood.

The collection has it all: The Retro classics that are essentials for the modern capsule wardrobe; The Classic Elegant, with its sophisticated glamour; The Sporty Active, to revive positivity and joyful expression, through mood-boosting colour; the nostalgia and mid-20th century hues and palette of The Pop; the pastels and feminine floral patterns of The Social Butterfly; and the futuristic sequined metallic sheen of The Minimalist.  

This Eid Al Adha, the latest in a series of REDTAG collections endorsed by Myriam Fares, promises to infuse the glamour and urbane sophistication, which the style icon is known for, to the festivities. So you too can Be The Woman You Are. 

For more information, and to browse through REDTAG’s Myriam Fares collection for Eid Al Adha 2021, please click here. 


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.