REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 2022 Spring Collection endorsed by Lebanese pop legend and Queen of Stage Myriam Fares. The collection encourages shoppers to dive into unchartered territories and explore a world of choices and opportunities.
Dubai, UAE; Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has announced the launch of its latest Spring Collection, which is endorsed by Myriam Fares, the beloved Lebanese singer and artist.
The Spring 2022 Collection is inspired by people’s desire to “dive in” to new possibilities. The pieces showcase vibrant prints and styles that exude a spring vibe, inspired by the people’s desire to discover unchartered territories in fashion and explore a world of increasing choices, opportunities, freedom, authenticity, and personal rejuvenation. REDTAG’s statement collection offers something special for the modern woman of today.
Highlights include flowing silhouettes with classic cuts; maxis, printed skirts, straight and palazzo pants in urban and contemporary styles; and apparel that embody the “effortless chic”. The spring colour palette includes both soft pastel hues and brighter shades of the season, available across apparel categories and matching shoes, handbags, and accessories. The latest collection and the matching accessories meet the practical as well as stylistic demands of routine life and special occasions.
“REDTAG’s spring collection is designed to instil a sense of bold and unapologetic freedom while encouraging customers to take a plunge and broaden their horizons. This spring, there is an air of optimism following a year of unprecedented challenges. Our latest collections will inspire them to ‘dive in’ with greater confidence, stand-out style, and spring-like poise,” said Jitender Advani, Head of Fashion Buying, REDTAG.
The refreshing dive-in concept reflects Myriam Fares’ penchant for sophisticated yet playful glamour. The collection characterizes discovery, enabling a range of mix and match to make a perfect combination for the boardroom as well as casual evenings. With such versatility, REDTAG’s Spring Collection is poised to amaze the shoppers.
“At its core, the latest Spring Collection is about staying in sync with the larger socio-cultural shift in the Middle East. Customers are heading in a progressive direction. So, we are tailoring our offerings accordingly. Spring gives so much room to innovate and experiment. And we have done our due diligence for the 2022 collections, keeping customer expectations as the cornerstone,” added Jitender.
The recently launched hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric approach. REDTAG has also expanded its reach by introducing WhatsApp shopping across Non KSA markets while expanding its e-commerce presence in KSA. With several first-to-market services in the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.