REDTAG’s End of Year Sale offers shoppers plenty of stylish high-street fashion choices


Dubai, UAE: REDTAG, the region’s favourite home grown value fashion and homeware brand, has announced an End of Year Sale of upto 70%, across all its physical and online stores. Staying true to its hallmark on-trend fashion and homeware ethic, the sale, taking place from 13 December 2020 until 16 January 2021, features REDTAG’s subtle, quirky, confident, and bold styles. Shoppers can also indulge in their pick of high-street fashion from REDTAG’s striking winter collection.

Blending Middle Eastern fashion sensibilities, with the contemporary aesthetics of European fall tones, REDTAG’s Winter collection is teeming with trendy essentials and must have accessories – in shades of earthy autumn hues, soft pink winter blossoms, tranquil pastels, deep cobalt blues, and burnt auburn accents – offering a stylish Escape to Winter! Mix, match and layer, from the street-savvy attitude of suede trucker jackets, to the sleek and feminine longline coats, from dapper cable knitted scarves to pullovers, turtle necks, denim jackets boots. The collection embodies a playful, free and personalized spirit of fashion, allowing everyone to develop their individual winter wardrobe style.

The REDTAG homeware winter line is infused with the colours and character of the changing season. With accessories, accents, and essentials to set the mood and catch the eye, the collection includes linens, tableware, drapes, pillowcases, blankets, comforters, quilts, and more – in exquisite pinks, warm auburn and orange, and classic whites and cream.

In a year that has been challenging and unprecedented, the End of Year Sale offers shoppers an even greater opportunity to enjoy REDTAG’s inimitable value fashion offering – trendy, high-quality fashion at affordable prices. The year has also seen REDTAG pivot to an even greater focus on customer needs and engagement. This saw the launch of their Saudi online store to allow customers to shop from the safety of their homes as the pandemic raged. Other new customer-centric services include the first–of-its-kind ‘Fashion Stylist’, to help shoppers select their fashion ensembles, as well as ‘Anytime, Anywhere Exchange’; ‘Free Home Delivery’, ‘Instant Gifts’ and ‘Find Your Size’.

The REDTAG End-of-Year Sale and Winter Collection is available at all REDTAG stores across GCC as well as online in Saudi Arabia on selected items. For more information and to browse through the full collection.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.