Nick Peel, CEO of Marka Holding said: “Reem Al Bawadi’s 15th anniversary represents the crowning glory of its success. When we look back and take stock of how far the restaurant has come, we can see remarkable development as it has grown from a single outlet in 2001, to become one of the largest, best-known and highly-regarded local food and beverage brands in the UAE. Marka will use this milestone as a Launchpad to continue the restaurant’s successful journey through a series of new openings and franchise agreements throughout the GCC & MENA Region.”
The anniversary celebration coincides with an ambitious six-month expansion plan, as Marka opens Reem Al Bawadi restaurants in Abu Dhabi locations Dalma Mall and Al Forsan Village, and Dubai locations Jumeirah Creekside Hotel and Dubai Festival City. It will also expand its franchises at The Pointe in Dubai, as well as locations in Bahrain. This winter, Reem Al Bawadi is also participating at the Global Village, bringing its famed brand to a new set of fans.
Peel Added: “Reem Al Bawadi has successfully captured the true essence of a relaxed yet sophisticated restaurant & café. With our warm, welcoming service, the customer feels the same level of comfort as they would at a friend’s house, making it ‘a home away from home’. This brand has truly struck this balance well, proving popular across a GCC market rapidly emerging as one of the fastest-growing markets for the food service industry.”
Reem Al Bawadi Restaurant & Café first opened its doors in Dubai with its flagship Jumeirah Beach Road outlet in 2001. The restaurant’s exceptional service and ambience offers a taste of Modern Arabia, with an extensive menu offering a wide variety of traditional and classic dishes, and fresh juices of all varieties. An uncompromising commitment to superior quality and outstanding service has maintained not only the restaurant’s profitability, but also expanded and grown its business with every passing year.
Reem al Bawadi is an award-winning Middle Eastern concept restaurant that has collected what’s On Dubai Awards for two consecutive years (2014 & 2015) in the coveted ‘Affordable Dining’ category. The brand was also the recipient of the accolade ‘Best Middle Eastern Restaurant’ at the prestigious BBC Good Food ME Awards 2014 and recently won ‘Best MENA Franchise Brand’ at the MENA Franchise Awards for Excellence in Franchising.
About Marka PJSC:
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the growing retail sector in the UAE. Incorporated with a capital of AED 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range and luxury segments. Since incorporation in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique home-grown retail concepts.
Marka is committed to offering value to its customers through high quality products and services at optimum cost, simultaneously generating value for its shareholders and giving back to the communities in which it operates.