RELX INTERNATIONAL BRINGS NEW LINE OF DISPOSABLE VAPES TO THE UAE WITH THE LAUNCH OF WAKA SOLO

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WAKA SOLO, empowered by RELX, caters to legal age consumers’ needs for disposable e-cigarettes that are reliable, engineered to a high standard, and offer a great user experience

UAE: RELX International, a responsible multinational electronic cigarettes company, is proud to announce the launch of its WAKA SOLO disposable e-cigarette line-up in the UAE.

Developed for vapers by vapers at RELX, WAKA SOLO is now available in popular retail outlets across the UAE.

The new line of products caters to growing demand from legal age tobacco cigarette smokers and vapers for disposable e-cigarettes from a reputed brand that are reliable, built to a high standard, offer a great customer experience as well as a variety of premium flavors.

According to recent research from Future Market Insights, the disposable e-cigarette market is expected to be worth US $6.34 billion in 2022 [1]. Due to the growing demand for potentially less harmful products resulting from rising health concerns associated with smoking tobacco cigarettes [2], as well as several other drivers, the overall global demand for disposable e-cigarette products is expected to grow at CAGR of 11.2% between 2022 and 2032, to a market value of $18.32 billion by 2032.

Designed and built in response to calls by existing adult smokers seeking a better alternative to traditional cigarettes or those trying to reduce or stop smoking entirely [3], the WAKA SOLO embodies RELX International’s uncompromising commitment to technology-backed product quality, technology and design.

“For the first time in our brand’s history in the UAE, we have expanded our premium vape line-up with the introduction of disposable e-cigarettes. As a brand that’s in-tune with adult consumer demand, we are excited to bring WAKA SOLO to the UAE, in response to growing demand from adult consumers for disposable e-cigarettes that offer unmatched quality, boast innovative features, and offer great flavour,” said Robert Naouss, External Affairs Director, RELX International.

Boasting superb ergonomics, sleek black and white aesthetics and robust build quality, the WAKA SOLO features a 400mAh battery and 5.5ml of e-liquid capacity, and offers legal age smokers long-lasting usage of over 1800 puffs (varies depending on usage). The product also boasts CE-qualified 5-ply anti-leak protection and an integrated organic cotton coil, which combined with the device’s 9W power design, creates a unique flavour that sets it apart from competing products.

WAKA SOLO is available in nine premium flavours that are exclusive to the UAE market, providing legal age consumers with richness in every puff, smooth draw and a RELX standard of quality.

The flavours include Juicy Grape, Watermelon Chill, Strawberry Ice, Triple Berry, Lush Tobacco, Melon, Mango, Lychee, and Black Currant.

“With the launch of this new generation of disposable e-cigarettes, we are looking to connect with adult tobacco cigarette smokers in the market for a vape that is built to high standards and has undergone stringent testing. We are also focusing on legal age consumers who are already vaping, but wish to have a disposable solution from a reputed brand that’s committed to consumer safety and impeccable product quality,” added Robert Naouss, External Affairs Director, RELX International.

As a responsible, world-renowned vaping company, RELX International remains committed to post-production product safety and quality while preventing the use of vapes by users who are underage.

Through several initiatives including its continent-spanning Guardian Program, which encompasses product development, sales, as well as retailer engagement to step-up efforts for on-site identification, RELX makes every effort to ensure that its products adhere to the highest standards of quality, are reliable and safe to use – and only available to legal age smokers and vapers.

RELX International

Founded in 2019, RELX International is a multinational electronic cigarettes company that markets and sells RELX, The World’s Advanced vape brand powered by SuperSmoothTM technology. RELX, Asia’s leading e-cigarette brand, is widening its footprint across the world, it is currently available in 40+ countries such as the UK, France, Italy, Germany, Indonesia, Philippines, Canada, KSA and the UAE. What sets RELX apart from competition is the fact that it has a full ecosystem (such as closed pods, disposables, device, and power bank accessories) that are designed at a cutting-edge research and development center and produced at one of the world’s largest e-cigarette factories. RELX’s mission is to make RELX a trusted brand for legal age adult smokers through state-of-the-art products, industry-leading technologies, and scientific advances in collaboration with talented and committed people around the globe. The company has attracted global talents from Uber, Procter & Gamble, Apple, Beats, and L’Oréal. RELX is proud to be listed in Dubai Duty Free, the first duty free channel in the world.