Safe Security appoints Cherif Sleiman as Chief Revenue Officer to Head EMEA; expands into international markets

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Safe Security, backed by British Telecom & John Chambers invests in international markets to drive next phase of growth

Cherif Sleiman, Chief Revenue Officer, EMEA at Safe Security

Dubai, UAE: Safe Security, a pioneer in Cybersecurity & Digital Business Risk Quantification today announced its entry into the Europe, Middle East & Africa (EMEA) region, to build on its success in North America. Headquartered in Palo Alto, California, Safe Security helps organisations manage, measure and mitigate cyber risks with its breach likelihood prediction platform SAFE. Backed by marquee investors such as British Telecom Group, John Chambers and other prominent industry leaders, the company appointed Cherif Sleiman, a veteran industry leader to head the business for international markets.

Sleiman is a visionary technologist and ‘turnaround specialist’ who will focus on building Safe Security’s regional presence, go-to-market and channel strategy in the region. Over his illustrious career which spans over 26 years, he has held leadership positions at giants of the tech industry including Cisco, Nortel, Brocade and most recently Infoblox. As part of its business expansion strategy, Safe Security will significantly ramp up its investments in Europe, Middle East & Africa – regions that the company believes are key to its growth. It plans to hire more than 100 employees in the next 18 months in the region. 

Reflecting on his appointment, Cherif said, “Cybersecurity is a global concern. For all of the time, money, and energy spent telling us how to protect ourselves including what to buy to do so, there’s little sense of actual progress when it comes to security. And that’s key, because safety is not about how much money we spend on products, analysts or investments, it is simply about Knowing. Safe Security is uniquely positioned to provide organisations with the knowledge necessary to better secure their organisations. The SAFE platform delivers 360 degree continuous, dynamic & intelligent quantitative cyber risk management and breach likelihood prediction by assessing People, IT Infrastructure, Cloud Presence, Saas Deployments and Third Party Partnerships. It streamlines the knowledge and language needed by all stakeholders, from the boardroom to the frontline security professionals, so accurate decisions and actions can be taken in a timely fashion. I am excited to join Safe Security and honoured by the trust they have in me. I am confident that we will grow exponentially in the next 2-3 years across international markets.”

Over the course of the last year, cyber security incidents have seen a dramatic increase globally. With the growing sophistication of cyber attacks, cybersecurity through generic red-amber-green heat maps is not enough. Safe Security is at the epicentre of this paradigm shift; they provide an enterprise-wide, objective, unified and real-time cyber risk quantification platform called SAFE. It aggregates automated signals across people, process technology and even third party entities that an organisation works with, to dynamically predict the breach likelihood (SAFE Score) & the financial risk of the breach, to an organisation.  

Saket Modi, Co-founder & CEO, Safe Security said, “With SAFE, we have created a brand new category of products within cybersecurity, and we are pioneering the shift from a project led, reactive risk management approach to one that is proactive, and enables the Board to truly understand cybersecurity in a de-jargonized manner. Our vision is to make the SAFE score the global de-facto standard for measuring and mitigating cyber risks and our expansion to international markets is central to this vision.  International markets are extremely strategic for us and I am ecstatic to have Cherif join us to lead our business in the EMEA region. Cherif is a proven business leader and I am confident that he will replicate our global success and make Safe Security the preferred partner for addressing customer’s needs in the region.”  

About Safe Security:

Headquartered in Palo Alto, California, Safe Security is a pioneer and leader in the “Cyber security and Digital Business Risk Quantification” (CRQ) space. It helps organisations measure and mitigate enterprise-wide cyber risk in real-time using its ML Enabled API-First SAFE  Platform by aggregating automated signals across people, process, and technology, both for  first & third parties to dynamically predict the breach likelihood (SAFE Score) & dollar risk of an  organisation. 

The SAFE scoring model is built as joint research at MIT that incorporates cyber security sensors  data, external threat intelligence, and business context and places it together in a Bayesian  Network of a Supervised Machine Learning scoring engine to give out scores and dollar value  risk that the organisation faces. The scores are calculated both at a macro and micro level and  can also be measured for particular Lines of Business / Crown Jewels / Departments. 

The SAFE Scores will enable the organisation to have a “common language” across teams, from  the board all the way down to an analyst to be aligned with a consistent risk metric along with  justifying investments in cyber security and purchase of cyber insurance for the organisation.