Samsung announces first ONYX Cinema LED installation in the UAE at VOX Cinemas’ WAFI City theatre


The extraordinary display combines 4K resolution and HDR picture quality to ensure customers benefit from unrivaled clarity, performance, and reliability like never before

Dubai, UAE: Samsung Gulf Electronics announced that its next-generation ONYX Cinema LED screen has been installed in the UAE for the first time. Backed by outstanding features, technologies, and capabilities, the Samsung ONYX Cinema LED promises to re-define immersive viewing for movie lovers, so they can take even more satisfaction when watching newly released blockbusters. In line with the brand’s long-standing commitment to create a new future and inspire the world with enriching products, the screen has been installed in the VOX Cinema at WAFI City, Dubai. The installation aligns with Samsung’s promise to go above and beyond in the tech world. Providing cutting-edge technology at cinemas will contribute to this vision and enhance customer experiences, ensuring movie lovers benefit from even more incredible cinematic adventures. 

Wesam Abu Saymeh, Head of Display Solutions, Samsung Electronics Middle East and North Africa, said: “The introduction of Samsung’s ONYX Cinema LED represents the beginning of a new chapter for the UAE’s entertainment industry. With the inaugural installation now completed, the popularity of this cutting-edge screen is sure to grow. The ONYX Cinema LED’s winning combination of 4K resolution, HDR picture quality, and incredible brightness levels will fundamentally change the way movies are viewed through the big screen. As such, we look forward to further installations nationwide in due course.”

New tech innovations have helped to deliver whole new entertainment packages for movie fans, and the Samsung ONYX Cinema LED is the latest product that meets this criterion. As the first-of-its-kind to be sold in the UAE, unbelievable clarity, incredible performance, and unquestionable reliability will be apparent to all instantaneously. The extraordinary display combines 4K resolution, HDR picture quality, and a peak brightness level of almost 146fL – almost 10 times better than standard projector technologies. This winning combination represents the beginning of an exciting new chapter for cinema lovers and will completely change how fans watch movies through the big screen. 

About Samsung Electronics Co., Ltd.:

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions.