Samsung Hosts Exclusive Launch Event for Partners to Preview its Latest Digital Home Appliances


Partners were invited for a sneak peak of Samsung’s all-new Wind-Free™ air conditioner and new washing machine with revolutionary QuickDrive™ technology at the company’s showroom in Dubai Media City

Dubai, UAE: Ahead of the launch of its latest digital home appliances in the region, Samsung invited its partners to attend an exclusive pre-launch event to learn more about the all-new Wind-Free™ air conditioner and QuickDrive™ washing machine. The event took place on 18thApril at Samsung’s Showroom in Dubai Media City, allowing partners to experience the revolutionary features of the Wind-Free™ AC and QuickDrive™ washer first-hand.

“The Wind-Free™ AC and QuickDrive™ washing machine were designed to make consumers’ lives easier, with a range of innovative features that completely redefine what home appliances can do,” said Vinod Nair, Sales Director of Consumer Electronics Business at Samsung Gulf Electronics. “We were delighted to showcase these technologies for our valued partners so they could see for themselves just how advanced these appliances are. We received a plethora of positive feedback from our partners and look forward to launching these exciting new machines in the GCC market very soon.”

“UAE consumers are more technologically evolved than ever and are looking for smart home appliances that will continuously add value to their lives. We are thrilled to give them the opportunity to experience the revolutionary technology of Samsung digital appliances at our stores,” said Rakesh Shah, General Manager of Juma Al Majid Establishment. “Samsung has listened to what customers want from their home appliances and delivered on the time saving, ecofriendly and smart-enabled elements with the launch of the QuickDrive washing machine and WindFree air conditioner.”

Samsung’s new Wind-Free™ split air conditioner uses a first-of-its-kind two-step cooling system, with which customers can discover superior comfort along with faster cooling and energy efficiency. Equipped with the Triple Inverter compressor powered by Digital Inverter 8-pole technology, it can cool up to 63% faster* than conventional Samsung split ACs. Additionally, Samsung’s advanced Wind-Free™ cooling mode, gently disperses cold air through 21,000 micro air holes to maintain a comfortable room temperature without the discomfort of direct airflow on your skin. It is WiFi enabled, allowing users to manage and monitor the appliance from anywhere through Samsung’s Smart Home app. The AC also has an ultra-wide PM 2.5 filter that reduces over 99% of dust, allergens and viruses to care for users health.  

Additionally, the new QuickDrive™ washing machine uses Samsung’s revolutionary Q-Drum to create powerful double forces that cut wash time in half and help reduce energy use by upto 20% while delivering a powerful wash without compromising on cleaning performance. The QuickDrive™ washer is also WiFi enabled for remote managing and monitoring, and it boasts intelligent technology enabled by Q-Rator, Samsung’s AI powered  laundry assistant, which does all the hard work of laundry planning for you.