Samsung partners with world-famous Louvre Museum to provide UAE consumers with artwork access through The Frame


Consumers can explore masterpieces from the museum’s galleries via The Frame 2021 model Art Store, with a free four-month subscription 

Dubai, UAE: Samsung Gulf Electronics today announced exciting news for UAE consumers with a passion for artwork, revealing a new partnership with France’s iconic Louvre Museum that will enable owners of The Frame 2021 model to explore artwork and photographs through their TV. As the world’s most visited museum and a historic cultural monument, the Louvre is home to many of the most famous and masterful artworks of all time. Together with The Frame’s proven ability to display images that remarkably resemble physical prints and paintings, this latest collaboration will provide a whole new avenue to tech-driven adventure, enjoyment, and satisfaction for brand enthusiasts across the country. 

An innovation unrivaled in today’s market, The Frame opens virtual doors to world-renowned art galleries, with consumers able to browse over 1,500 artworks in the Art Store, including those from the Prado in Spain, the Tate Modern in the UK, and now the Louvre Museum. What’s more, consumers purchasing the Frame in due course will also receive four months of free access to the Art Store to complement the experience further. 

Designed to be a TV when it’s on and art piece when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style, boasting a unique and customizable design that sets it apart from the rest. The Frame can be hung flush to the wall on an ultra-slim mount and, in addition to its gallery-ready design, the TV also provides a vibrant 4K QLED picture quality powered by Quantum Dot Technology that allows 100% color volume, immersing viewers in a world of rich and realistic colors.

About Samsung Electronics Co., Ltd.:

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